{"schema_version":"2026-05-20","entity":{"slug":"calendly","name":"Calendly","domain":"calendly.com","url":"https://calendly.com","category":"Productivity","sub_category":"Scheduling"},"scan":{"audit_id":"35pi0nw","score":5.4,"verdict":"Your hero confirms what every buyer already believes; the page never says why Calendly beats doing nothing.","dimensions":[{"name":"Message","key":"message","score":4.2},{"name":"Trust","key":"trust","score":5.6},{"name":"CTA & Offer","key":"cta_offer","score":8.5},{"name":"Post-click","key":"post_click","score":7.8},{"name":"Craft","key":"craft","score":7.2}],"dated_iso":"2026-06-11T14:14:22.262Z","industry_vertical":"productivity","canonical_url":"https://lytms.ai/scan/35pi0nw"},"findings":[],"methodology":{"dimensions":[{"name":"Message","definition":"Value proposition clarity, headline strength, voice consistency, awareness fit, competitive differentiation."},{"name":"Trust","definition":"Proof signals, named recognition, imagery authenticity, evidence specificity."},{"name":"CTA & Offer","definition":"Call-to-action effectiveness, offer strength, form friction."},{"name":"Post-click","definition":"Destination coherence, mobile breakage, performance, accessibility."},{"name":"Craft","definition":"Typography hierarchy, design-system coherence, framework execution."}],"rubric_size":"A deeper internal rubric covers copy, visual, structural, and psychological-persuasion categories, rolled up into the 5 user-facing bars above. Specific module count is internal architecture, not public.","scoring_note":"All scores on a 0-10 scale. ≥7.0 = ready for paid traffic; 4.5-6.9 = specific fixable problems; <4.5 = page likely costing conversions on every visit."},"cite_as":{"url":"https://lytms.ai/brand/calendly","name":"Lytms scan of Calendly (5.4/10)"}}