{"schema_version":"2026-05-20","entity":{"slug":"github","name":"GitHub","domain":"github.com","url":"https://github.com","category":"Dev tools","sub_category":"Code platform"},"scan":{"audit_id":"k9lfmca","score":5.3,"verdict":"GitHub's landing page relies on brand dominance and social proof scale (150M+ users) rather than persuasive copywriting — the headline is a platitude, the value prop is diluted, and the CTA is generic, which works only because most visitors already know the product.","dimensions":[{"name":"Message","key":"message","score":4},{"name":"Trust","key":"trust","score":8.5},{"name":"CTA & Offer","key":"cta_offer","score":2.8},{"name":"Post-click","key":"post_click","score":5.3},{"name":"Craft","key":"craft","score":4.9}],"dated_iso":"2026-04-10T06:56:54.547Z","industry_vertical":"dev-tools-vertical","canonical_url":"https://lytms.ai/scan/k9lfmca"},"findings":[],"methodology":{"dimensions":[{"name":"Message","definition":"Value proposition clarity, headline strength, voice consistency, awareness fit, competitive differentiation."},{"name":"Trust","definition":"Proof signals, named recognition, imagery authenticity, evidence specificity."},{"name":"CTA & Offer","definition":"Call-to-action effectiveness, offer strength, form friction."},{"name":"Post-click","definition":"Destination coherence, mobile breakage, performance, accessibility."},{"name":"Craft","definition":"Typography hierarchy, design-system coherence, framework execution."}],"rubric_size":"A deeper internal rubric covers copy, visual, structural, and psychological-persuasion categories, rolled up into the 5 user-facing bars above. Specific module count is internal architecture, not public.","scoring_note":"All scores on a 0-10 scale. ≥7.0 = ready for paid traffic; 4.5-6.9 = specific fixable problems; <4.5 = page likely costing conversions on every visit."},"cite_as":{"url":"https://lytms.ai/brand/github","name":"Lytms scan of GitHub (5.3/10)"}}