{"schema_version":"2026-05-20","entity":{"slug":"vercel","name":"Vercel","domain":"vercel.com","url":"https://vercel.com","category":"Dev tools","sub_category":"Hosting platform"},"scan":{"audit_id":"bc2bfa2","score":6,"verdict":"The hero claims \"AI Cloud\"; the page beneath it is five parallel product catalogs with no buyer picked.","dimensions":[{"name":"Message","key":"message","score":4.5},{"name":"Trust","key":"trust","score":4.9},{"name":"CTA & Offer","key":"cta_offer","score":7.2},{"name":"Post-click","key":"post_click","score":6.8},{"name":"Craft","key":"craft","score":6.6}],"dated_iso":"2026-06-07T06:41:04.269Z","industry_vertical":"dev-tools-vertical","canonical_url":"https://lytms.ai/scan/bc2bfa2"},"findings":[{"module_id":"__absence_imagery_authenticity","title":"Customer logos appear in the nav as 'Trusted by the best teams' but never surface on the page itself.","severity":"major","evidence_quote":"The page body contains zero named customer logos or company names in the visible content. The nav link points to a /customers page that exists off-page. The social proof strip has three strong metrics but no company attribution. Customer logos are confirmed available but none are placed where the evaluation happens.","diagnosis":"Customer logos appear in the nav as 'Trusted by the best teams' but never surface on the page itself. Engineers evaluating infrastructure don't take 'best teams' on faith — they want to see who.","fix":null},{"module_id":"triangulation","title":"Buyers demand explicit uptime SLA; marketing and docs surface none","severity":"major","evidence_quote":"Security, speed, and AI included, so you can focus on your user. … Fast load times, zero overhead with Vercel's highly optimized infrastructure and CDN.","diagnosis":"Buyers rank 'reliable uptime' at 90% frequency and list 'vague or missing uptime guarantees — buyers walk away when SLA is not stated' as a red flag, yet the landing page contains no uptime percentage, SLA commitment, or status-page reference anywhere in the visible copy.","fix":null},{"module_id":"page_distribution","title":"12 blog posts. Zero customer stories. The proof gap shows.","severity":"notable","evidence_quote":"Page library: 12 blog posts indexed, 0 customer-story pages classified across 51 discovered pages on this domain.","diagnosis":"You're investing in content marketing — the inbound funnel is built. But visitors who land on a blog post and bounce to your homepage have no proof artifacts to land on. Customer-story pages convert at 4-8x the rate of generic feature pages because they let visitors verify \"people like me succeed here.\" The asymmetry says proof-gathering is under-invested vs content production.","fix":null},{"module_id":"trust_architecture","title":"Your three strongest metrics have no company attached to them.","severity":"notable","evidence_quote":"build times went from 7m to 40s.  saw a 95% reduction in page load times.   saw 24x faster builds.","diagnosis":"The page surfaces three impressive, specific metrics — but strips the company name from every one. At your stage, competing against AWS and GCP for engineering teams who vet infrastructure choices carefully, anonymous stats read as unverifiable. The numbers are good enough to earn attribution; without it, they get discounted rather than believed.","fix":null},{"module_id":"above_fold_value_prop","title":"The subheadline swaps the AI-native reason-to-choose for generic cloud promises.","severity":"notable","evidence_quote":"Build and deploy on the AI Cloud. | Vercel provides the developer tools and cloud infrastructure to build, scale, and secure a faster, more personalized web.","diagnosis":"The headline stakes a brand position — \"AI Cloud\" — that the subheadline immediately deflates with category-generic language any cloud provider could claim. \"Build, scale, and secure a faster, more personalized web\" names no outcome specific to AI workloads, framework-aware provisioning, or the model gateway that actually separates Vercel from its peers.","fix":null}],"methodology":{"dimensions":[{"name":"Message","definition":"Value proposition clarity, headline strength, voice consistency, awareness fit, competitive differentiation."},{"name":"Trust","definition":"Proof signals, named recognition, imagery authenticity, evidence specificity."},{"name":"CTA & Offer","definition":"Call-to-action effectiveness, offer strength, form friction."},{"name":"Post-click","definition":"Destination coherence, mobile breakage, performance, accessibility."},{"name":"Craft","definition":"Typography hierarchy, design-system coherence, framework execution."}],"rubric_size":"A deeper internal rubric covers copy, visual, structural, and psychological-persuasion categories, rolled up into the 5 user-facing bars above. Specific module count is internal architecture, not public.","scoring_note":"All scores on a 0-10 scale. ≥7.0 = ready for paid traffic; 4.5-6.9 = specific fixable problems; <4.5 = page likely costing conversions on every visit."},"cite_as":{"url":"https://lytms.ai/brand/vercel","name":"Lytms scan of Vercel (6.0/10)"}}