Skip to content
The Lytms Index· Cold email & sales engagementUS region · updated Aug 20, 2026
The Lytms Index / Cold email & sales engagement / Apollo

Apollo

apollo.io↗

“The AI sales platform for smarter, faster revenue growth” — their own homepage · captured Aug 14, 2026

Lytms Market Score · 0-100
72
#6 of 29 in cold email & sales engagement.
No movement reading yet — that needs two comparable dated captures. · updated Aug 20, 2026

Where it stands

One line per signal, each the plain market fact behind the reading — never our number, and never a count of what we checked.

AI answersnamed by Claude, Gemini, Google's AI Mode and Google's AI Overview
Search resultsnot in the top results where buyers search
Buyer demand436,200 searches a month by name
“For Built-in Contact Data: Apollo is best for teams that want a 275M+ contact database bundled with the sending tool.”
Claude · Aug 20, 2026 · asked what to use for cold email & sales engagement

What it publishes about price

Three paid tiers ($49–$119/month annual), freemium tier, annual+monthly toggle, no enterprise tier.

read from their own pricing page · captured Aug 14, 2026 · 3 paid tiers listed · has a free tier

Compared with

Apollo vs Outreach→Apollo vs Salesforge→Apollo vs Instantly→Alternatives to Apollo→

Cite this

Free to quote, with attribution. Add your own accessed date if your style needs one — the date below is when we measured, which is the one that decides whether a number is still current.

The Lytms Index. "Apollo — how the market rates it." Lytms AI. Measured Aug 20, 2026. https://lytms.ai/best/cold-email/apollo

The Lytms Market Score reads how strongly the market steers a buyer toward a product. It is not a judgement of product quality, and we never claim revenue, share, usage or churn. About this score →

Is this your product?

See your standing: where Apollo ranks, what the AI engines say when buyers ask, and which signals are carrying the position. We will walk you through it live.

Claiming never changes a score — ever.

Is something here wrong? Tell us. Nobody pays to be listed here, and nothing a vendor tells us changes a position.
See the full cold email & sales engagement board → · All markets