The Lytms Index / Cold email & sales engagement / Instantly vs Close
Instantly vs Close
Where each stands across the signals the market leaves in public.
This is a measurement, not a recommendation — neither product “wins” here, because that is not something these signals can decide for you.
AI answers
named by Claude, Gemini, Google's AI Mode and Google's AI Overviewnot named in AI answersSearch results
not in the top results where buyers searchranks #9 where buyers searchBuyer demand
83,300 searches a month by name514,300 searches a month by nameThe square marks the stronger measured side on that signal. Each cell is the plain fact behind the reading, never the number: a reader comparing “named by ChatGPT and Perplexity” against “named by ChatGPT” learns something they can check.
Not measured for either: Movement. We would rather say so than score a gap as a zero.