LYTMS
The page says "no surprise fees" while burying a 0.
“SIPC coverage ($500K), Apex Clearing custody, and the 'held in your name' structure are all present in the FAQ — but nothing above the fold or in...”
Add a single trust bar below the hero: 'SEC-registered adviser · FINRA-regulated custody via Apex Clearing · SIPC-insured · Funds held in your name.' This is three lines of copy that answers the CFO's first objection before they scroll.
Get the ship-ready rewrite →The page never tells a finance team what happens to their money if Mercury fails. That's the first question a CFO asks, and the answer is buried in the FAQ.
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
“SIPC coverage ($500K), Apex Clearing custody, and the 'held in your name' structure are all present in the FAQ — but nothing above the fold or in the feature section names these protections. The hero and feature bullets say nothing about custody structure or regulatory standing.”
“Customer logos are detected on the Mercury domain but none appear on this page. The only social proof is a single quote from Amaro Luna, co-founder of Telegraph, about transfer smoothness. No company logos, no customer count, no aggregate AUM, no named CFO or finance lead testimonials.”
“'Open account' in the hero; 'Explore demo' appears as a secondary button mid-page under 'Strategic cash management made simple'”
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
Proof architecture, named-customer recognition, imagery authenticity, claim-vs-evidence gaps.
Call-to-action clarity, visual weight, offer strength, form friction, CTA-to-page match.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.