Your page scores Stripe and Notion as if they're customers, then asks visitors to trust you with zero named proof of your own.
“Ads promise. Pages deliver. Between them: the leak. Paid traffic doesn't bounce because your ad is bad or your page is weak. It bounces because they...”
Don't let this insight get buried mid-page. It's doing more conviction work than the headline is. Consider pulling the 'they don't agree with each other' framing closer to the top so it hits before attention drops.
Get the ship-ready rewrite →Founders and marketing leaders optimizing conversion funnels already feel the pain of wasted ad spend, but most can't name the exact failure mode. This passage names it — not as 'ad-to-page coherence' (consultant jargon) but as a betrayal...
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
“Ads promise. Pages deliver. Between them: the leak. Paid traffic doesn't bounce because your ad is bad or your page is weak. It bounces because they don't agree with each other.”
“Leaderboard featuring Stripe (9.2), Linear (8.4), Notion (8.2), Superhuman (8.6), Loom (7.4) — pages scored across SaaS, e-commerce, B2B services, fintech, healthcare, and consumer.”
“Leaderboard featuring Stripe (9.2), Linear (8.4), Notion (8.2), Superhuman (8.6), Loom (7.4) — pages scored across SaaS, e-commerce, B2B services, fintech, healthcare, and consumer.”
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Proof architecture, named-customer recognition, imagery authenticity, claim-vs-evidence gaps.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.