Buyers came asking for "clear pricing" — the page answers with asterisks, unknowable enterprise totals, and a quiz.
“The pricing page is built for product-aware buyers ready to compare plans and token rates. But 59.4% of ranked traffic is classified as...”
This isn't a copy problem — the rankings themselves are off. Worth checking whether these URLs are picking up domain authority from unrelated content and whether you want to add structured data or canonicals to stop the pricing page from ranking for irrelevant queries.
Get the ship-ready rewrite →Your pricing page is pulling in traffic that has no relationship to Claude at all. The 59.4% problem-aware and 12.62% unaware cohorts aren't people researching AI who haven't heard of Anthropic yet — they're people looking up sign...
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
“The pricing page is built for product-aware buyers ready to compare plans and token rates. But 59.4% of ranked traffic is classified as problem-aware and 12.62% as unaware — and the actual keywords reveal why: the top keyword is 'asl for p' (14,800 SV), followed by 'absence asl', 'three in asl', and 'too much asl'. The”
“No customer logos, no testimonials, no review excerpts, no usage statistics, no named customers appear anywhere on the pricing page. The page is entirely self-described — every claim about intelligence, speed, and cost-efficiency comes from Anthropic, not from a user who tested it.”
“Phrases like 'optimal balance of intelligence, cost, and speed' and 'most intelligent model for agents and coding' are vendor descriptions. Developer forums and G2 reviews for this category use language like 'context window held up on long documents,' 'didn't hallucinate the API schema,' 'latency was acceptable at p95.”
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
Proof architecture, named-customer recognition, imagery authenticity, claim-vs-evidence gaps.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.