LYTMS
The page shows who switched — it never answers why switching is worth the disruption.
“The page opens directly into case studies for named customers (OpenAI, Coinbase, Ramp) with no explanation of what Linear is — built entirely for...”
Add a single orienting sentence near the top — what Linear is and who it's for — with a link back to the main product page. That gives cold visitors a door to walk through instead of a dead end.
Get the ship-ready rewrite →The page skips any orientation — no one-liner on what Linear is, no link to the homepage, no prompt to start over. A visitor who lands here without knowing the product sees a wall of company names and switching stories that assume prior...
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
“The page opens directly into case studies for named customers (OpenAI, Coinbase, Ramp) with no explanation of what Linear is — built entirely for visitors who already know the product. Yet 40.55% of inbound traffic arrives unaware, pulling in on searches like "speed x tracker," "mcp server," and "glassdoor job openings”
“A 'Switch' link exists in the footer Resources section. There is no inline offer, no migration guide prompt, no 'How to switch from Jira' CTA anywhere in the page body — despite multiple featured stories being explicitly about teams leaving Jira.”
“"How teams at Oscar left one of the world's most complex Jira instances" / "How Automattic migrated to Linear and unified its product teams" / Switch (footer resource link)”
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
Call-to-action clarity, visual weight, offer strength, form friction, CTA-to-page match.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.