A visitor who doesn't already know what the score means reads four numbers next to four brand names and learns nothing. The page never explains what a 7.1 is, what it's measuring, or why a Stripe score of 7.1 should make them want to scan their own URL. The scores are positioned as proof, but they're actually a comprehension barrier — the visitor has to already trust the product to find them interesting. Replace the raw scores with a single annotated example: show one brand, name the specific gap the scan found, and show what the rewrite looked like. That's the moment the visitor understands what they're buying.

The hero CTA ("Scan → Free. 2 minutes.") is built for the self-serve buyer. The "Accelerate" tier at the bottom is built for someone who wants a managed service. These are not the same person, and they don't convert the same way. The self-serve buyer who hits "Accelerate" copy mid-scroll gets confused about what the product actually is; the managed-service buyer who lands on a free-scan CTA doesn't see themselves at all. Split the page into two explicit paths above the fold — one for teams who want to run it themselves, one for teams who want it run for them — and let each path carry its own proof and CTA.