LYTMS
The leaderboard is your loudest proof surface, but it proves you grade companies — not that anyone hired you.
“The marketing intelligence platform for B2B SaaS”
Replace it with the sharpest version of your actual wedge — something that names what the scan does that no other tool does. The body copy already has the language; pull it up.
Get the ship-ready rewrite →Your headline earns attention with a specific, action-forward promise. Then this line immediately retreats to a category description that fits Crayon, Klue, Bombora, and a dozen others equally well. The rest of the page — buyer-language...
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
The leaderboard is the page's dominant proof surface, but it positions Lytms as a critic of other brands rather than a tool its customers use.
▸ Read the full takeCollapseStripe, Incident, Wiz, Vanta, Cloudflare — none of these are identified as Lytms customers. They're brands Lytms has scanned without permission and scored publicly. A marketing leader landing on this page sees a tool that publicly grades companies that didn't ask to be graded, and the immediate inference is: if I scan my site, my score might end up on a public leaderboard too. That's a trust problem dressed as a proof surface. Move the leaderboard off the homepage entirely or replace it with scans of brands that have explicitly endorsed the output — one named customer saying "this is what we found and what we shipped" converts harder than five unsolicited verdicts on companies that don't know they're there.
The page has one conversion path — paste a URL — but it never tells the visitor what happens after they do.
▸ Read the full takeCollapse"In about 2 minutes, see your score and the exact lines costing you customers" describes the output, not the experience. The visitor doesn't know whether they're creating an account, whether their URL is stored, whether the result is private, or whether they'll be asked for a credit card before they see anything. For a tool whose entire brand claim is honesty and directness, the scan flow is opaque at the exact moment the visitor is deciding whether to trust it. Add three sentences immediately below the input field that describe exactly what happens: what the visitor sees first, whether it requires signup, and whether the result is private. The friction isn't the two-minute wait — it's the unknown on the other side of the button.
The page carries four distinct offers at once: a free scan, a $49/month Pro subscription, a $149/month Growth plan, and a $399 positioning audit plus working session called Accelerate.
“The marketing intelligence platform for B2B SaaS”
“Customer logos are detected on the site but do not appear in the hero section or adjacent to the 'Scan → Free' CTA. The first proof signal a visitor encounters is the leaderboard — which scores other brands, not customers who use Lytms. No named Lytms customer appears in the first viewport.”
“Latest scan stripe.com 7.1 /10 / 01 — Incident incident.io … 6.4 /10 / 02 — Nightfall nightfall.ai … 6.1 /10”
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
Proof architecture, named-customer recognition, imagery authenticity, claim-vs-evidence gaps.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.
These are not the same product for the same buyer. The free scan is for a founder who wants a quick read on their homepage. Pro is for a marketing operator running ongoing optimization. Growth is for an agency or multi-brand team. Accelerate is a consulting engagement. A visitor who came from a search for "how to improve my landing page" lands on a page that simultaneously asks them to scan a URL, subscribe monthly, buy a team plan, and hire a strategist. The page never segments these buyers or sequences them — it presents all four as parallel options. Collapse the page to one primary conversion action (the free scan), and move the paid tiers to a dedicated pricing page that the visitor reaches after they've seen their score and have a reason to upgrade.
The hero — "Score your marketing.
▸ Read the full takeCollapseSee what works. Fix what isn't. Ship what will." — describes a process, not an outcome. The visitor who lands here is a marketing leader at a B2B SaaS company who suspects their homepage isn't converting but can't prove it and doesn't have time to audit it themselves. That's a specific, named anxiety. The hero doesn't speak to it. It speaks to a generic improvement loop that could describe any marketing tool. The body copy gets closer — "The scan does what your team doesn't have time for" — but that line is buried three sections down, after the visitor has already decided whether to stay. Move the anxiety acknowledgment to the first sentence above the input field: the visitor should recognize their own situation before they read anything else.