Your hero sounds like every competitor; your one proof point that doesn't — "10-minute setup" — is buried.
“Flexible solutions for every business model.”
Cut it entirely and let the specific capability list that follows open the section — or replace it with one concrete claim that only Stripe can make at this scale. You have the proof sitting right there in your stats.
Get the ship-ready rewrite →Engineering leads evaluating payment infrastructure already know what Stripe is — they're on the page to confirm Stripe is the right call over Adyen or Checkout.com. This sentence hands them nothing to hold onto. It's what every...
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
“Start now | Request an invite | Contact sales”
“Flexible solutions for every business model.”
“LP says "Financial Infrastructure to Grow Your Revenue" and "from your first transaction to your billionth"; adyen.com says "Fintech you can bank on" and "One platform for payments, data, and financial products. Built to scale with the world's leading businesses." Both heroes claim unified-platform scale. Meanwhile, St”
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
Call-to-action clarity, visual weight, offer strength, form friction, CTA-to-page match.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.