LYTMS
Your page never names what "enterprise-grade" costs — and buyers won't book a sales call to find out.
“Companies work smarter with Loom”
Rewrite the headline to lead with the actual thing you do — async video for distributed enterprise teams — the way your subheadline already tries to. The wedge is real; it just needs to show up one line higher.
Get the ship-ready rewrite →The headline gives enterprise buyers nothing to grab onto. "Work smarter" is a claim a spreadsheet, a calendar app, and a project management tool all make. Your subheadline, your testimonials, and your stats all do the harder work of...
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
“Companies work smarter with Loom”
“Choose the plan that's right for your team — Business … Get Started / Enterprise … Let's Talk”
“The integrations section uses three generic bullets: 'Share Loom videos anywhere with a link,' 'Supercharges mission-critical tools,' and 'Enhances internal systems.' No tool names, no logos, no list of supported integrations. Jira and Confluence are mentioned only inside a testimonial quote, not in the product copy.”
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.