LYTMS
Ten logos, one quote, no named outcome — the page borrows Amazon's credibility without letting Amazon speak.
“The logo wall (H&M, Maersk, Marriott, BMW, Amazon, Salesforce, Toyota, Unilever) appears with no attached outcomes. The specific outcomes (FOX...”
Pull one or two named customer outcomes — FOX Sports Mexico's 20% uplift or URBN's $5B consolidation — into the hero section directly beneath the logo wall. The assets exist; they're just buried.
Get the ship-ready rewrite →The page has no customer-attributed outcomes above the fold. Logos without numbers are decoration; numbers without attribution are claims. You have both separately but never together where it counts.
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
“The logo wall (H&M, Maersk, Marriott, BMW, Amazon, Salesforce, Toyota, Unilever) appears with no attached outcomes. The specific outcomes (FOX Sports Mexico 20% subscription uplift, URBN $5B consolidation) appear in body copy far below. No single section pairs a named customer with a specific, attributed result in the ”
“The page names no competitor, makes no comparative claim, and offers no differentiation frame that would survive a side-by-side RFP evaluation. The processor-agnostic routing claim (surfaced as a finding) is the closest thing to a competitive wedge, but it's buried in body copy rather than positioned as a reason to cho”
“"Enterprise Support has absolutely helped us optimise processing and reduce declines. Working closely with a technical account manager gives us the opportunity to ask more questions and get detailed answers, faster."”
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.