LYTMS
The page opens on mechanics — "pick your plan, choose your seats" — before any buyer has decided they're buying.
“All add-ons are now available for all plans.”
Replace it with one sentence that frames the decision — something that tells a team evaluating Professional vs. Organization what actually separates those tiers in terms of what they can do. The add-on news can live in a tooltip or a small callout on the relevant plan card.
Get the ship-ready rewrite →The only sentence you get to say before someone starts comparing prices announces an internal product update, not a reason to buy. A buyer who landed here already knows Figma — they're deciding which plan justifies the spend, or whether...
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
“Customer logos (Stripe, Salesforce, GitHub, Microsoft, Slack, The New York Times, Zoom) appear in the page body, not anchored near the plan cards or the primary CTA. A buyer weighing Organization vs. Enterprise at $45–$75/seat has no enterprise-credibility signal adjacent to the decision point.”
“Unlimited Figma files, Unlimited projects, Unlimited version history, Custom file permissions, Private projects, Shared libraries, Audio conversations, Dev Mode (viewer-only), Access to REST API, Advanced prototyping”
“All add-ons are now available for all plans.”
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
Proof architecture, named-customer recognition, imagery authenticity, claim-vs-evidence gaps.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.