The comparison section names the AI Writer and the Competitor Tracker as the alternatives, but both are described as generic archetypes, not named competitors. The buyer who arrived here from a search comparing Crayon or Semrush has no anchor for why Lytms wins that specific comparison; they see a category argument, not a competitive one. Pull one named competitor into the comparison section and show the specific gap — "Crayon tells you a competitor changed their pricing page; Lytms tells you what to do about it by 8:03" — so the buyer can place themselves in the story rather than in a philosophy lecture.

Not a name, not a quote, not a company. The four principles are well-argued, but they are the brand's claims about itself — and the buyer has no reason yet to believe them. The free tier is positioned as "the trust contract," which is a strong idea, but the page never shows that anyone has taken that contract and found it worth keeping. One named customer — a specific person at a specific company saying what changed after the scan — would do more for the "anti-self-bias by construction" claim than the two paragraphs explaining the architecture. Add a single attributed quote above the principles section; it doesn't need to be a logo strip, it needs to be one real person.