LYTMS
Eight products, no named customers, one CTA — the page can't convert a buyer it never chose.
“Both quotes are attributed only to job titles — 'Head of Design' — with no company name, no industry, no team size. A mid-market engineering leader...”
Add company names and, where possible, company size or industry to each attribution. If these individuals work at recognizable companies, that single addition changes how the proof reads.
Get the ship-ready rewrite →The two testimonials are from unnamed companies. A visitor can't tell if Figma works for a company like theirs.
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
“Both quotes are attributed only to job titles — 'Head of Design' — with no company name, no industry, no team size. A mid-market engineering leader or enterprise buyer has no anchor to decide whether the proof applies to them.”
“There is one CTA on the page: 'Get started for free.' No 'Talk to sales,' no 'Request a demo,' no enterprise contact path. The stated ICP is mid-market to enterprise teams — buyers who arrive with procurement questions, not signup intent.”
“Figma Make, Figma MCP, Figma Sites, Dev Mode, Figma Buzz, design systems, templates, and community showcases each get their own section with their own 'Explore' link. No section signals priority. A first-time enterprise evaluator leaves without a clear next step.”
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
Proof architecture, named-customer recognition, imagery authenticity, claim-vs-evidence gaps.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.