LYTMS
Three buyer segments, one CTA — the page can't close what it refuses to choose.
“Simplify global travel and expenses with automation that makes compliance easy.”
Give enterprise the same 'complete stack' framing you give startups, but anchored to scale — consolidating spend across global entities, eliminating point solutions, closing books faster. Don't let the highest-ACV tier read like an upsell on Concur.
Get the ship-ready rewrite →Your page positions Brex as a complete financial stack — cards, banking, bill pay, treasury, accounting automation. Then when it speaks directly to enterprise buyers, the sentence narrows the whole platform down to travel and compliance....
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
“Simplify global travel and expenses with automation that makes compliance easy.”
“The page leads with 'Finance built for speed and control' and immediately lists specific product modules — corporate cards, bill pay, treasury — assuming visitors already know Brex and are evaluating it. But 69.14% of inbound traffic arrives at solution-aware queries like 'how to make an invoice,' 'cash management serv”
“CTA: 'Get started' — no pricing link, no tier names, no cost reference present anywhere in the page copy.”
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.