LYTMS
Your hero claims a category; every section beneath it is a feature list that forfeits the claim.
“Vercel provides the developer tools and cloud infrastructure to build, scale, and secure a faster, more personalized web.”
Rewrite the subheadline to extend the 'AI Cloud' claim with one thing that's actually Vercel's — Next.js-native, edge-first, AI tooling built in. One specific differentiator does more work than a sentence about infrastructure.
Get the ship-ready rewrite →Your headline says 'AI Cloud' — a real stake in the ground. Then the subheadline immediately describes what every cloud platform does. 'Developer tools and cloud infrastructure to build, scale, and secure' is the same sentence AWS,...
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
“Vercel provides the developer tools and cloud infrastructure to build, scale, and secure a faster, more personalized web.”
“The page targets product-aware visitors: the hero CTA is 'Start Deploying' and the copy assumes the reader has already picked Vercel. But 58.77% of inbound traffic is solution_aware — people still comparing platforms, arriving on keywords like 'portfolio web free' (301K/mo), 'frameworks' (110K/mo), and 'nextjs' (49.5K/”
“Customer logos exist (detected in available context) but none appear on the homepage. The only proof signal is 'Trusted by the best teams' — an unattributed claim. No G2 or aggregator review excerpts are pulled through despite reviews existing. Three modules — trust architecture, imagery authenticity, and buyer languag”
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
Proof architecture, named-customer recognition, imagery authenticity, claim-vs-evidence gaps.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.