LYTMS
The page's strongest proof that the product works is a scan of Stripe — not a single customer who paid for it.
“The marketing intelligence platform for B2B SaaS”
Replace it with the specific thing only Lytms does — something about reading your page the way a buyer reads it and naming the exact sentence costing you the visit. The rest of the page earns that claim; the subheadline should cash it.
Get the ship-ready rewrite →The headline earns separation from the category — then the subheadline hands it back. 'Marketing intelligence platform for B2B SaaS' is exactly what 6sense and Demandbase call themselves. Your page is built around scoring copy the way...
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
The page has no named customer using Lytms — and the only "proof" it offers is a scan of Stripe, which is the product demonstrating itself, not a customer testifying to it.
▸ Read the full takeCollapseA visitor who gets curious enough to scroll past the hero will encounter the Stripe scan card, the leaderboard, and the FAQ, and none of it answers the question that kills early-stage SaaS conversions: who else has done this and what happened to them? The business profile confirms this — the Stripe scan is flagged as dogfood demo, not customer proof, and "Trusted by leading teams" appears without a single name attached. The move is to find three real users, get one sentence from each about what changed after the scan, and put those sentences — with names and company — directly below the hero input bar, before the numbered steps.
The page is trying to convert two different buyers with one CTA path, and the mismatch is costing it both.
▸ Read the full takeCollapseThe free scan is built for a self-serve buyer — a founder or marketing lead who wants an answer in two minutes without talking to anyone — and that buyer is well-served by the hero. But the Accelerate tier (a senior operator runs Lytms for you, $399 positioning audit, 60-minute working session) is an entirely different buyer: a VP or CMO who wants managed work, not a tool. That buyer doesn't scan their own URL; they delegate. The page treats these as the same person moving down a single funnel, but they're not — and the result is that the Accelerate section lands like a non-sequitur after four sections of self-serve product copy. Either give Accelerate its own page and link to it from the nav, or reframe it explicitly as "not for you if you want to run it yourself" so the self-serve buyer doesn't lose the thread.
The page names four things the scan does — Page, Audience, Competitors, Claims — but never tells the visitor what they get out of it in a sentence they can repeat to someone else.
“"Enterprise-grade." "Best-in-class." "Trusted by leading teams." The lines your team writes after the third revision — the ones buyers skip past in three seconds. Lytms flags them in your own copy with the rewrite attached.”
“The marketing intelligence platform for B2B SaaS”
“No G2, Capterra, or Reddit review excerpts appear anywhere on the page. The social proof section is entirely product-generated output (the Stripe scan). Aggregator reviews exist and are accessible.”
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Proof architecture, named-customer recognition, imagery authenticity, claim-vs-evidence gaps.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.
The numbered steps describe the scan's mechanics (reads every page, mines reviews, scores competitors, cross-checks claims), not the outcome the buyer walks away with. The closest the page gets is "the exact lines costing you customers" in the body copy and "the honest read your team has been afraid to ask for" in the free tier card — but neither of those is in the hero, and neither names a concrete before/after. The move is to add one outcome sentence to the hero, directly below the subheadline, that names what the buyer has after two minutes that they didn't have before: not a score, but a decision — the specific sentence to change, the specific phrase to replace it with, and why.
The pricing section lists four tiers — Free, Pro, Growth, Scale — but the jump from Free ($0) to Pro ($49/month) is never justified by the page.
▸ Read the full takeCollapseThe free tier card names what's included; the Pro card names more features. What's missing is the moment that makes a free user want to pay: the experience of getting the diagnosis and hitting a wall that costs them something real. The FAQ attempts this ("The walls are at the second URL, the rescore, the action layer") but it's buried below the pricing grid, written in product-architecture language, and doesn't name what the wall feels like to hit. Move the wall description above the pricing grid — one sentence, in the buyer's register, naming what they'll want to do the moment they see their score that the free tier won't let them do — and the upgrade path becomes a story instead of a feature list.