LYTMS
Your page hides the one thing developers actually decide on — pricing — behind a sales call no one wants to make.
“Connect to real-time insights on the Plaid Network to create fast, safe, and smart financial experiences.”
Pull one hard network fact into the subheadline — the gap between 12K banks and whatever the next platform connects to is the actual story. Let the adjectives go and name the scale.
Get the ship-ready rewrite →The subheadline is the first thing a developer reads after your headline, and it spends that moment on three adjectives — fast, safe, smart — that every competitor uses too. Your actual moat is right there in the stats below: 12K banks,...
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
“Connect to real-time insights on the Plaid Network to create fast, safe, and smart financial experiences.”
“The page is aimed squarely at product and engineering teams ready to evaluate an API — 'Get the API keys,' 'Read the docs,' code snippets, B2B social proof. But 24.02% of inbound traffic arrives on problem-aware queries like 'ach payments,' 'checking and routing number,' and 'pay by ach' — consumers looking for banking”
“Customer logos are confirmed available but appear only inside an animated notification mockup, not as a static, scannable logo bar. A developer skimming the page at speed will not register these as customer endorsements — they read as UI illustrations.”
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
Proof architecture, named-customer recognition, imagery authenticity, claim-vs-evidence gaps.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.