Your hero sells relief from busywork while your only dollar-result proof sits buried three sections below it.
No copy-level breaks on this read — the page says what it does and asks for the click. The five buyer checks below show what holds and what’s half-answered.
A buyer runs five checks before they act — in this order. Lose one and they never reach the next.
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
activecampaign.com’s copy held up under the scan.
Would yours?
Lytms ships a finding only when it can quote the line and name what it costs — no padding to look busy. Run it on your own site and see what it quotes back, free.
More than the rest of the report. Daily monitoring on activecampaign.com.
Catch market shifts the day they happen.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pulse warms up after your first day on Pro.
A rival, scored daily, side-by-side.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
The exact phrases buyers use about the brand.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Every fix routed to a queue, ready to ship.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
Queue fills from the first scan.
This is activecampaign.com’s scan. What would yours say?
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.