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public scan of airtable.com
Scan your site free
Lytms reads any B2B homepage the way a buyer does — then scores it across five things and shows every line that costs the visit. What you’re looking at is a live, public scan.
Scored cold, the way a skeptical buyer reads it. No rounding up.
LYTMS
Homepage scanairtable.comLive · public
Lytms score
5.4 / 10
What a buyer asks in 5 seconds
"Is this for me?"
The verdict

Your hero promises "all your teams connected"; four disconnected product launches below it prove the opposite.

airtable.com· free homepage scan
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Lytms found 10 places where the story breaks across five scored areas. The top 3 below — each named, quoted, and answered.
The line costing you the most5-min fix
On the page now

“Get started for free”

Your only button is self-serve, but the page is built for enterprise buyers.
The fix

Add a second button in the hero — a 'Book a demo' or 'Talk to sales' path — so enterprise buyers who aren't ready to spin up a personal free account have somewhere to go. The self-serve button can stay; this is about not making consultative buyers dead-end.

Get the ship-ready rewrite →

The hero offers exactly one path forward — a freemium signup — but the rest of the page is pitched squarely at ops and product leaders evaluating an enterprise platform. eBay as a reference customer, SOC 2 and HIPAA compliance, HyperDB at...

Ship this one line, re-scan, watch the score move. This fix is free; the line-by-line rewrites are on Pro.
How a buyer actually reads it

A buyer runs five checks before they act — in this order. Lose one and they never reach the next.

Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.

01
"What is this?"
You're introducing a brand-new named product to enterprise buyers — the people most likely to scrutinize what they're actually getting — and the only descriptor you give them is a phrase that belongs on a motivational poster. The rest of...
Half-answered
02
"Is this for me?"
A visitor needs to see their own situation named, or they assume the page is built for someone else.
Unanswered
03
"Why you, not the tool I already have?"
Without a direct contrast against the obvious alternative, the buyer leaves to comparison-shop and rarely comes back.
Unanswered
04
"Can I believe you?"
Named proof — a real customer, a number, a face — is what turns a claim into something a buyer will act on.
Unanswered
05
"What do I do now?"
The hero offers exactly one path forward — a freemium signup — but the rest of the page is pitched squarely at ops and product leaders evaluating an enterprise platform. eBay as a reference customer, SOC 2 and HIPAA compliance, HyperDB at...
Unanswered
From the scan

3 findings, surfaced. 7 more in the full report.

3 shown
10 across the scan
01Major

Your only button is self-serve, but the page is built for enterprise buyers.

From the scan

“Get started for free”

The fix
Read the fix →
02Notable

Your Omni introduction says nothing about what Omni does.

From the scan

“The possibilities are endless.”

The fix
Read the fix →
03Notable

Your headline could belong to Notion, Slack, or Monday.

From the scan

“All your teams, all their workflows—connected in one workspace | Build AI-powered workflows that unify data, maximize collaboration, and set your teams up for long-term success. No code required.”

The fix
Read the fix →
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The rest of the scan

You’ve seen 3 of airtable.com’s 10 findings.
Your homepage has its own.

Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.

A CRO consultant charges $2,000–5,000 for an audit like this, and takes 3–5 days. Lytms takes two minutes.
Scan your site free →
Free to run · full report + drafted rewrites on Pro, $49/mo
+Every finding comes with the exact rewrite — copy-paste ready, in the brand’s voice
+The score moves when the page ships a fix — rescan, watch the dial
+One competitor watched daily — same scoring, alert the day they move
+Ads, social and landing-page drafts — generated from the same scan
Every scan reads all five areas. · here’s what’s under 2 of them
Message2 findings here
What we score

Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.

Call to action1 finding here
What we score

Call-to-action clarity, visual weight, offer strength, form friction, CTA-to-page match.

Pro

More than the rest of the report. Daily monitoring on airtable.com.

Updated dailyPulse alerts on every move
Pulse

Catch market shifts the day they happen.

A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.

Yesterday on airtable.com
Pulse warms up after your first day on Pro.
Competitors

A rival, scored daily, side-by-side.

Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.

Your competitors · pick one on Pro
Audience

The exact phrases buyers use about the brand.

Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.

Phrase mining starts on the first weekly sweep.
Studio

Every fix routed to a queue, ready to ship.

Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.

Action queue · ready to ship
10 drafted fixes waiting

This is airtable.com’s scan. What would yours say?

Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.

Scan your site free →
© 2026 Lytms · scan of airtable.comRe-scores weekly · the score is honest