Your hero promises AI; every customer you quote chose Asana to replace a conversation or a spreadsheet.
“'Get started' (sole CTA; no pricing tier, no free-plan mention, no per-seat cost shown anywhere on the page)”
Add a pricing tier summary or a direct link to the pricing page in the hero or navigation so buyers can self-qualify without a sales call.
Get the ship-ready rewrite →The landing page offers no visible pricing, no free-plan path, and no per-seat cost information — only 'Get started' CTAs — while the buyer-voice table stakes explicitly list 'pricing visible without a sales call' and 'free plan or free...
A buyer runs five checks before they act — in this order. Lose one and they never reach the next.
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
3 findings, surfaced. 5 more in the full report.
Page claims pricing transparency but buyers flag it as a red flag
“'Get started' (sole CTA; no pricing tier, no free-plan mention, no per-seat cost shown anywhere on the page)”
There's a 'View demo' CTA in the hero but no path to a live sales conversation.
“The hero contains 'Get started' and 'View demo' only. No 'Request a demo,' 'Talk to sales,' or 'Contact us' link appears above the fold. The page's own proof signals — CIO-level quotes, Fortune 100 stat, Gartner/Forrester badges — signal an enterprise buyer who expects a human conversation path, not a self-serve funnel”
The headline drops what Asana is to chase a generic AI claim.
“Supercharge your teams with AI that gets work done | Give your teams AI that understands their work, keeps projects moving, and gets better the more your teams use it.”
You’ve seen 3 of asana.com’s 8 findings.
Your homepage has its own.
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
Call-to-action clarity, visual weight, offer strength, form friction, CTA-to-page match.
More than the rest of the report. Daily monitoring on asana.com.
Catch market shifts the day they happen.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pulse warms up after your first day on Pro.
A rival, scored daily, side-by-side.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
The exact phrases buyers use about the brand.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Every fix routed to a queue, ready to ship.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
8 drafted fixes waiting
This is asana.com’s scan. What would yours say?
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.