Your hero claims simplicity; five anonymous ROI stats and a $15k enterprise tier describe a different product entirely.
“The social proof block reads 'Trusted by more than 100,000 of the world's leading organizations' — no logos, no names, no sectors. Customer logos...”
Place a logo bar of 6–8 recognizable customer names directly below the hero CTA. This is the single fastest way to make the Fortune 500 claim feel real rather than aspirational.
Get the ship-ready rewrite →The page has customer logos but hides them. Visitors see a vague count ('100,000 organizations') where they should see names they recognize.
A buyer runs five checks before they act — in this order. Lose one and they never reach the next.
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
3 findings, surfaced. 7 more in the full report.
The page has customer logos but hides them.
“The social proof block reads 'Trusted by more than 100,000 of the world's leading organizations' — no logos, no names, no sectors. Customer logos are detected as available but don't appear in the hero or anywhere above the fold. The 86% Fortune 500 claim in the subheadline is the only named proof, and it's a category s”
The offer the page leads with — 'free forever' — is the weakest possible hook for the enterprise buyer the subheadline is trying to reach.
“The primary CTA is 'Get started for free.' The enterprise entry point ('Get a demo') appears only at the very bottom of the page. For a buyer at a Fortune 500 company evaluating a $15k/yr contract, 'free' reads as a consumer product signal, not an enterprise one. The offer and the audience are mismatched from the first”
Buyer corpus describes a project management tool, not a scheduler
“Calendly makes scheduling simple … Connect your calendars … Boost productivity with 100+ integrations”
You’ve seen 3 of calendly.com’s 10 findings.
Your homepage has its own.
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Proof architecture, named-customer recognition, imagery authenticity, claim-vs-evidence gaps.
Call-to-action clarity, visual weight, offer strength, form friction, CTA-to-page match.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
More than the rest of the report. Daily monitoring on calendly.com.
Catch market shifts the day they happen.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pulse warms up after your first day on Pro.
A rival, scored daily, side-by-side.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
The exact phrases buyers use about the brand.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Every fix routed to a queue, ready to ship.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
10 drafted fixes waiting
This is calendly.com’s scan. What would yours say?
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.