Your hero sells "free" to freelancers; every testimonial on the page was written by a design lead at a funded company.
“Create a professional website, free.”
Rewrite the headline around what makes Framer different from the tools designers already know: no dev handoff, full design control, ships fast. The free tier is a detail, not the lead.
Get the ship-ready rewrite →Your headline is the first thing anyone reads, and it belongs to a different product category. 'Professional website, free' is Wix and Squarespace territory — it talks to someone making their first website, not a Head of Design at...
A buyer runs five checks before they act — in this order. Lose one and they never reach the next.
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
3 findings, surfaced. 6 more in the full report.
Your headline reads like a Wix ad, not a designer tool.
“Create a professional website, free.”
Your aggregator reviews exist but none of them appear on the page.
“The page surfaces only five hand-picked testimonials from named individuals. No G2 badge, no Capterra rating, no review count, no star rating — nothing that signals independent verification. Visitors who distrust curated quotes have no fallback.”
The page has two CTAs in the hero and two more at the bottom, but they're never differentiated.
“'Start for free' and 'Start with AI' appear together twice on the page with no explanation of what distinguishes them. No tooltip, no sub-label, no supporting copy clarifies what 'Start with AI' actually initiates versus a standard signup. The ambiguity creates hesitation at the exact moment of action.”
You’ve seen 3 of framer.com’s 9 findings.
Your homepage has its own.
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
Call-to-action clarity, visual weight, offer strength, form friction, CTA-to-page match.
More than the rest of the report. Daily monitoring on framer.com.
Catch market shifts the day they happen.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pulse warms up after your first day on Pro.
A rival, scored daily, side-by-side.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
The exact phrases buyers use about the brand.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Every fix routed to a queue, ready to ship.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
9 drafted fixes waiting
This is framer.com’s scan. What would yours say?
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.