Your page hides the one thing developers actually decide on — pricing — behind a sales call no one wants to make.
“Connect to real-time insights on the Plaid Network to create fast, safe, and smart financial experiences.”
Pull one hard network fact into the subheadline — the gap between 12K banks and whatever the next platform connects to is the actual story. Let the adjectives go and name the scale.
Get the ship-ready rewrite →The subheadline is the first thing a developer reads after your headline, and it spends that moment on three adjectives — fast, safe, smart — that every competitor uses too. Your actual moat is right there in the stats below: 12K banks,...
A buyer runs five checks before they act — in this order. Lose one and they never reach the next.
Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.
3 findings, surfaced. 6 more in the full report.
Your hero subheadline describes the category, not Plaid.
“Connect to real-time insights on the Plaid Network to create fast, safe, and smart financial experiences.”
The page is built for developers; nearly half the traffic is consumers.
“The page is aimed squarely at product and engineering teams ready to evaluate an API — 'Get the API keys,' 'Read the docs,' code snippets, B2B social proof. But 24.02% of inbound traffic arrives on problem-aware queries like 'ach payments,' 'checking and routing number,' and 'pay by ach' — consumers looking for banking”
The named customer logos — Venmo, Robinhood, Carvana, H&R Block — never appear as a direct proof row.
“Customer logos are confirmed available but appear only inside an animated notification mockup, not as a static, scannable logo bar. A developer skimming the page at speed will not register these as customer endorsements — they read as UI illustrations.”
You’ve seen 3 of plaid.com’s 9 findings.
Your homepage has its own.
Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.
Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.
Proof architecture, named-customer recognition, imagery authenticity, claim-vs-evidence gaps.
More than the rest of the report. Daily monitoring on plaid.com.
Catch market shifts the day they happen.
A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.
Pulse warms up after your first day on Pro.
A rival, scored daily, side-by-side.
Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.
The exact phrases buyers use about the brand.
Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.
Every fix routed to a queue, ready to ship.
Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.
9 drafted fixes waiting
This is plaid.com’s scan. What would yours say?
Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.