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public scan of vercel.com
Lytms reads any B2B homepage the way a buyer does — then scores it across five things and shows every line that costs the visit. What you’re looking at is a live, public scan.
Scored cold, the way a skeptical buyer reads it. No rounding up.
LYTMS
Homepage scanvercel.comLive · public
Lytms score
6.0 / 10
What a buyer asks in 5 seconds
"Is this for me?"
The verdict

The hero claims "AI Cloud"; the page beneath it is five parallel product catalogs with no buyer picked.

vercel.com· free homepage scan
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Lytms found 9 places where the story breaks across five scored areas. The top 3 below — each named, quoted, and answered.
The line costing you the most
What the scan flagged

The page body contains zero named customer logos or company names in the visible content. The nav link points to a /customers page that exists...

Customer logos appear in the nav as 'Trusted by the best teams' but never surface on the...
The fix

Pull five to eight named customer logos from the /customers page into the hero section or immediately below the social proof metrics strip. Pair at least one logo with its metric — 'Acme Corp: build times went from 7m to 40s' — to close the attribution gap that finding #5 already flags.

Get the ship-ready rewrite →

Customer logos appear in the nav as 'Trusted by the best teams' but never surface on the page itself. Engineers evaluating infrastructure don't take 'best teams' on faith — they want to see who.

Ship this one line, re-scan, watch the score move. This fix is free; the line-by-line rewrites are on Pro.
How a buyer actually reads it

A buyer runs five checks before they act — in this order. Lose one and they never reach the next.

Not five scoring areas. Five questions, asked in sequence. The page is judged on how many it answers before the visitor gives up.

01
"What is this?"
The headline stakes a brand position — "AI Cloud" — that the subheadline immediately deflates with category-generic language any cloud provider could claim. "Build, scale, and secure a faster, more personalized web" names no outcome...
Half-answered
02
"Is this for me?"
A visitor needs to see their own situation named, or they assume the page is built for someone else.
Unanswered
03
"Why you, not the tool I already have?"
Without a direct contrast against the obvious alternative, the buyer leaves to comparison-shop and rarely comes back.
Unanswered
04
"Can I believe you?"
Customer logos appear in the nav as 'Trusted by the best teams' but never surface on the page itself. Engineers evaluating infrastructure don't take 'best teams' on faith — they want to see who.
Unanswered
05
"What do I do now?"
The page skips the evaluation step entirely. Product-aware engineers comparing Vercel against Railway or Fly.io want to check cost before they sign up. Your page gives them two options: commit now ('Start Deploying') or talk to sales....
Half-answered
The bigger moves

Beyond the line items. The architecture of the story.

4 structural reads
click any to expand
Page architecture

The page opens with "Build and deploy on the AI Cloud" and then immediately fractures into five parallel tracks — AI Apps, Web Apps, Ecommerce, Marketing, Platforms — each with its own feature pitch.

Read the full takeCollapse

The hero claims a single category ("the AI Cloud") but the body delivers a product catalog. A developer landing here to solve a specific problem — deploying an AI app, scaling a multi-tenant platform, routing model requests — has to do the work of figuring out which of the five tracks is theirs before they can evaluate whether Vercel solves it. The move is to pick the one buyer this page is built to convert first and build the scroll path around their specific problem; the tab-switching architecture works in a product UI, not on a homepage where the visitor hasn't yet committed to staying.

Absence

The performance metrics in the social proof strip — "build times went from 7m to 40s," "95% reduction in page load times," "24x faster builds" — appear without a single named team behind them.

Read the full takeCollapse

These are the strongest numbers on the page and they're doing almost nothing because the visitor has no way to verify or contextualize them. Vercel's own footer says "Trusted by the best teams" and the page elsewhere references enterprise customers, which means named proof exists somewhere in the brand's asset library. Move at least two named attributions — company name, role, specific context — into the proof strip directly beneath the hero, where the visitor is still deciding whether to scroll.

Strategic framing

The AI Gateway leaderboard — a live ranked list of top models by usage percentage on June 7, 2026 — is a genuinely differentiated product signal buried in the middle of the page with no framing that explains why it matters to the visitor.

Read the full takeCollapse

The implicit claim is powerful: Vercel sees real-time model traffic across the ecosystem and can show developers which models are actually being used, not just marketed. That's a category-defining data asset. Right now it reads as a widget. Promote it above the leaderboard with one sentence that names the claim — something like "we route [X] model requests per day across [Y] providers; here's what developers are actually running" — so the visitor understands what they're looking at before they look at it.

Internal contradiction

The page carries two structurally incompatible conversion paths without distinguishing who each one is for.

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"Start Deploying" is a self-serve, zero-friction action aimed at an individual developer who wants to ship something today. "Get a Demo" and "Talk to an Expert" and "Get an Enterprise Trial" are sales-assisted paths aimed at a team buying decision. Both paths appear at the top of the page, side by side, with no signal to the visitor about which one fits their situation. The self-serve developer reads "Get a Demo" and feels like they've landed on an enterprise vendor's site; the enterprise buyer reads "Start Deploying" and wonders if there's a real sales process. Separate the paths visually and contextually: self-serve above, enterprise below, with a brief qualifier ("deploying solo?" / "scaling a team?") so each visitor self-selects without friction.

From the scan

3 findings, surfaced. 6 more in the full report.

3 shown
9 across the scan
01Major

Customer logos appear in the nav as 'Trusted by the best teams' but never surface on the page itself.

From the scan

The page body contains zero named customer logos or company names in the visible content. The nav link points to a /customers page that exists off-page. The social proof strip has three strong metrics but no company attribution. Customer logos are confirmed available but none are placed where the evaluation happens.

The fix
Read the fix →
02Notable

The subheadline swaps the AI-native reason-to-choose for generic cloud promises.

From the scan

Build and deploy on the AI Cloud. | Vercel provides the developer tools and cloud infrastructure to build, scale, and secure a faster, more personalized web.

The fix
Read the fix →
03Notable

No pricing CTA leaves self-serve evaluators with nowhere to go.

From the scan

No pricing CTA anywhere on the page — the only paths are 'Start Deploying' (sign up now) and 'Talk to an Expert' / 'Get an Enterprise Trial' (enterprise sales).

The fix
Read the fix →
Not ready to scan yours?
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The rest of the scan

You’ve seen 3 of vercel.com’s 9 findings.
Your homepage has its own.

Every finding named, quoted, and paired with the rewrite — that’s how Lytms reads a page. Run it on your own site to see all of yours, free.

A CRO consultant charges $2,000–5,000 for an audit like this, and takes 3–5 days. Lytms takes two minutes.
Scan your site free →
Free to run · full report + drafted rewrites on Pro, $49/mo
+Every finding comes with the exact rewrite — copy-paste ready, in the brand’s voice
+The score moves when the page ships a fix — rescan, watch the dial
+One competitor watched daily — same scoring, alert the day they move
+Ads, social and landing-page drafts — generated from the same scan
Every scan reads all five areas. · here’s what’s under 3 of them
Trust1 finding here
What we score

Proof architecture, named-customer recognition, imagery authenticity, claim-vs-evidence gaps.

Message1 finding here
What we score

Hero value, conversion-killing sentences, cliché density, awareness fit, buyer-language gap, competitive differentiation.

Call to action1 finding here
What we score

Call-to-action clarity, visual weight, offer strength, form friction, CTA-to-page match.

Pro

More than the rest of the report. Daily monitoring on vercel.com.

Updated dailyPulse alerts on every move
Pulse

Catch market shifts the day they happen.

A live feed of what the category is moving toward, with a drafted response for the moves worth responding to.

Yesterday on vercel.com
Pulse warms up after your first day on Pro.
Competitors

A rival, scored daily, side-by-side.

Pick one competitor on Pro. Same scoring this page is held to. Same-day alert when they ship a homepage change.

Your competitors · pick one on Pro
Audience

The exact phrases buyers use about the brand.

Mine reviews, transcripts, support, social. Ranked, attributed, matched against the homepage.

Phrase mining starts on the first weekly sweep.
Studio

Every fix routed to a queue, ready to ship.

Accept, edit, ship. An action queue tied to a CMS or copied straight to clipboard.

Action queue · ready to ship
9 drafted fixes waiting

This is vercel.com’s scan. What would yours say?

Lytms reads any B2B homepage the same way — verdict, five scores, every line that costs the visit. Free to run. Full report and drafted rewrites on Pro.

Scan your site free →
© 2026 Lytms · scan of vercel.comRe-scores weekly · the score is honest