Social Post scoring
Score your social post before you publish
The first line determines whether anyone reads the rest. Lytms scores hook strength, value density, readability, engagement signals, authenticity, and platform fit.
Free with Google or email. No credit card required.
What Lytms evaluates
Every social post is scored across platform-specific dimensions. Each dimension gets a 1-10 score with quoted evidence and a concrete rewrite.
does the first sentence arrest a fast-scrolling feed?
is there a concrete insight or takeaway in every paragraph?
short sentences, clear structure, scannable at scroll speed?
does it invite a reply, save, or share?
does it sound like a person, not a content calendar?
does format, length, and tone match the platform norms?
Social Post best practices
Patterns from high-scoring social posts. Apply these before you score for higher baseline results.
Make the first line do all the work
Social feeds show 1-2 lines before truncation. "$47,000 on A/B tests" earns the expand. "Here are some landing page tips" does not. Lead with a number, a counterintuitive claim, or a specific result.
One insight per post, not three
Posts that try to teach 5 things teach none of them well. Pick the single most interesting insight and go deep. If you have 5 points, you have 5 posts.
Write sentences a 6th grader can parse at scroll speed
Average reading time on social posts is under 4 seconds. Short sentences. No subordinate clauses. One idea per line. If a sentence needs re-reading, it fails at social.
End with value, not a plea
"Follow me for more tips" asks for something you have not earned. Ending with the strongest insight or a useful takeaway earns the follow without asking.
Format for the skim, not the read
Line breaks after every sentence. Numbered lists. White space between paragraphs. Social posts are scanned vertically, not read left to right.
Frequently asked questions
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