Stripe's specific proof — Hertz, URBN, £540 million — never reaches buyers who leave before scrolling past the generic claims that lead.
The marketing intelligence platform for B2B SaaS
Your clients don’t trust your taste. Give them a score.
Agencies lose margin to subjective revision cycles. Lytms attaches a calibrated score to every deliverable across five scoring areas — and to every client’s page, ad, and post. Client conversations move from “I’m not sure about the headline” to “the new variant scores 8.2 against your category.” Round three becomes round one again.
A verdict reads like this
One sentence. The thing your buyer is reading.
Every Lytms scan synthesizes one verdict — the highest-leverage sentence the product makes about your page. Here’s the verdict from a recent scan of Stripe. Yours arrives in about 2 minutes.
The reality of running client work without a shared bar.
Every revision cycle that starts with “I’m not sure” ends with three more rounds, a missed deadline, and a junior who learned the wrong lesson. Without a number, every piece of feedback is an opinion.
What it looks like now
Three rounds in, the conversation is about taste, not work.
The VP of Marketing says they’re not sure about the headline. You ask what specifically they’d change. They’ll know it when they see it. You’re three rounds and two weeks into a cycle that started with a strong deliverable and is getting worse with each pass.
Multiply that across twelve clients with their own stakeholders, and you’re running at 40% utilization on revision cycles that wouldn’t exist if the quality conversation had a number attached.
What Lytms gives you
Every deliverable comes back with a number.
You score the page or the ad. You attach the score to the handoff. The client opens a designed scorecard with their own domain on it — verdict, score across five scoring areas, the specific lines that need to change, the rewrite next to them.
When the client wants changes, you apply them and rescore on the call. If the score drops, the conversation ends in the same screen-share. If it climbs, you ship. Either way, you stop arguing about taste.
What agencies actually use Lytms for.
Handoff
Send every deliverable with a calibrated score on it.
You finish a homepage. Before it leaves your hands, you score it. The output is a scorecard with the client’s domain front and centre, the verdict in serif, the five scoring areas laid out.
You stop sending decks of opinion and start sending evidence on its own surface. The handoff conversation moves to “here’s how to push it from 7.4 to 8.0,” not “do you like it?”
Stage: On every deliverable
Revision call
End the revision cycle in one screen-share.
The client wants three changes. You apply them in the editor and rescore. The score moves 0.3 down — the client sees it on the screen. The change gets rolled back.
Round three turns into round one. The work that used to take two weeks ships in three days. Your margin stops bleeding on cycles that never produced better work.
Stage: Mid-engagement
Roster intelligence
Watch every client’s category and surface the moves to them.
You used to keep up with one or two clients’ categories. Twelve is too many. So your retainers degrade into reactive work and your strategy hours go uncharged.
Lytms watches every client’s category continuously. You walk into the QBR with the category moves named, the drafted responses ready, and a list of moves your team can ship this month.
Stage: Every QBR
What your agency stops doing. What it starts doing.
Stop doing
- Burning hours on revision cycles that start with “I’m not sure”
- Letting subjective feedback determine which junior gets blamed
- Discovering a client’s category moved when they bring it up first
- Sending decks of opinion instead of evidence
- Quoting strategy work you don’t have time to deliver
- Watching senior hours go into rubric checks a tool could run
Start doing
- Sending every deliverable with a calibrated score on the front page
- Ending revisions on the screen-share where they started
- Walking into QBRs with the category moves and drafted responses ready
- Routing senior hours to the judgment calls only they can make
- Hiring juniors against a measurable bar instead of taste
- Defending your margin by pricing strategy in, not out
Start with the free scan.
One URL. About 2 minutes. The truth your team has been guessing at.
Free, forever. No card. No follow-up email blast.