For Agencies
Your clients don't trust your taste. Give them a score.
Agencies lose hours to subjective revision cycles. Lytms makes content quality a number, not an argument.
Score a deliverable →The revision loop that kills margins
The VP of Marketing says "I'm not sure about the headline." You ask what specifically they would change. They say they will know it when they see it. You are now three rounds and two weeks into a revision cycle that started with a good deliverable and is getting worse with each pass.
The problem is not the quality of your work. The problem is that there is no shared definition of quality. Without a score, every piece of feedback is an opinion. Opinions generate debate. Debate generates rounds. Rounds kill your margin and your timeline.
Multiply this across 12 clients, each with their own stakeholders who have "a few small thoughts," and you have an agency running at 40% utilization on revision cycles that would not exist if the quality conversation had a number attached to it.
What changes with Lytms
Attach a quality score to every deliverable.
When you present a landing page that scores 8.2 across clarity, value prop, and CTA strength, the conversation changes. The client is not reacting to taste. They are looking at a calibrated evaluation. "Scores 8.2 across five dimensions" is harder to argue with than "we think this is strong."
Turn subjective feedback into scored iteration.
When a client wants changes, score the original, apply the changes, and rescore. If the score goes down, you have objective evidence that the revision hurts performance. If it goes up, ship it. Either way, you are not arguing about taste anymore.
Standardize quality across clients and team members.
A junior copywriter scores their draft before it goes to review. A senior strategist scores the final deliverable before it goes to the client. The standard is the same for every piece, every client, every team member. Quality stops depending on who reviewed it.
What Lytms evaluates
Clarity, Value Prop, CTA Strength, Social Proof, Above Fold, Specificity, Brand Fit, Objection Handling. Visual scoring adds hierarchy, CTA visibility, mobile layout, and typography when a URL is provided.
How it works
Score the deliverable before presenting it
Paste the landing page URL or the ad copy. Lytms returns a scored audit with specific, quotation-level feedback across all relevant dimensions.
Share the score with the client
The public score page shows the overall score, dimension breakdown, and top issues. Clients see quality as a number, not a feeling.
Iterate with scored evidence
Apply rewrites, rescore, and show the improvement. Revision cycles become shorter because the conversation is about scores, not opinions.
Frequently asked questions
Marketing That Converts.
Free to start. No credit card. Paste a URL or your copy.
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