Stripe's specific proof — Hertz, URBN, £540 million — never reaches buyers who leave before scrolling past the generic claims that lead.
The marketing intelligence platform for B2B SaaS
You’re the marketing function. Lytms is the team you can’t afford to hire.
You shipped the product. You ship the sales. You ship the fundraising. Now you ship the homepage rewrites, the ads, the launch posts — and the conversion number you can’t stop refreshing. Lytms reads your page like a senior marketer would. Drafts the work. Watches your category. So the marketing function runs without owning your week.
A verdict reads like this
One sentence. The thing your buyer is reading.
Every Lytms scan synthesizes one verdict — the highest-leverage sentence the product makes about your page. Here’s the verdict from a recent scan of Stripe. Yours arrives in about 2 minutes.
The reality of being your own marketing function.
Most B2B SaaS founders under $5M ARR run marketing themselves. The hire is too expensive, the agency too expensive, the consultant too disconnected. So they ship rewrites and hope.
What it looks like now
You ship a homepage rewrite. The number doesn’t move.
You spent the weekend tightening copy. Asked your co-founder, your investor, two customers. Everyone had different feedback. You shipped it Sunday night.
Monday morning the conversion rate looks the same. You don’t know if the rewrite worked, if it’s hurting, or if the sample is too small. Tuesday you’re back on a Notion doc.
What Lytms gives you
A senior read on your page, on demand, against your category.
Paste the URL. About 2 minutes later: verdict, score against every B2B SaaS homepage in your category, the full list of specific issues with verbatim quotes from your page, and the area that’s leaking conversion most.
You walk into Monday with a list of three specific moves, not a hunch. You ship those moves. You rescan. The score moves. You see it move.
What founders actually use Lytms for.
Before a launch
Audit the homepage before the launch announcement.
You’re launching a product update Thursday. Friday’s plan is a Product Hunt post and a Twitter thread. The homepage needs to land before the traffic.
Lytms scans the page, names the line that’s misaligned with the new positioning, drafts the rewrite. You ship Wednesday. The traffic finds a page that converts.
Stage: Pre-launch, time-boxed
After a deck pivot
Realign every page after the sales deck got rewritten.
You and your VP Sales reworked the deck for the new motion. Three things changed: the ICP, the headline value prop, and the proof point order. Now your homepage says one thing, your sales deck says another, your ads say a third.
Lytms surfaces every page on your domain where the old story lives. Drafts the fix. Now the entire funnel tells the same story.
Stage: Post-pivot, multi-page
Watching the category
Stay current on what your competitors are doing without checking their site every Tuesday.
You used to keep tabs on three competitors. You’d open their pricing page once a quarter, screenshot the new wording, paste it into a doc, forget about it.
Lytms watches continuously. When a competitor ships a page change, runs a new Meta ad, or repositions, you see it the moment it happens — with a drafted response if you want one.
Stage: Ongoing
What you stop doing. What you start doing.
Stop doing
- Asking five people about every headline change, getting five contradictory takes, shipping the average
- Refreshing analytics on Monday to see if Sunday’s homepage edit moved anything
- Opening competitor sites every Tuesday to “check on what they’re doing”
- Writing ad copy from scratch in a blank Google Ads textarea at 11pm
- Wondering if your buyers actually use the words you put on the page
- Shipping a launch post and a homepage update that quietly say different things
Start doing
- Walking into your next standup with a list of three specific moves — and the rewrites already drafted
- Rescanning the page after every fix and seeing the number move the moment you ship
- Getting a feed of competitor and category moves with drafted responses you can choose to ship or skip
- Picking a draft from the variant ladder — already written in your voice — instead of starting blank
- Reading the exact phrases your buyers used in reviews and forums, ranked against the words on your page
- Knowing that every surface — homepage, pricing, ads, social — tells the same story, because they share the same intelligence
Start with the free scan.
One URL. About 2 minutes. The truth your team has been guessing at.
Free, forever. No card. No follow-up email blast.