Free Social Post Audit
Score your social post before you publish
Paste your post. Get an AI-powered audit across 6 engagement dimensions — hook, value density, readability, engagement, authenticity, and platform fit.
Free with Google or email. No credit card required.
What This Scorer Evaluates
The Lytms social post scorer evaluates 6 dimensions that predict whether your post will earn engagement, build audience, and drive action. Each dimension is scored 1-10 with specific feedback that quotes your exact words.
How Social Post Scoring Works
Lytms analyzes your social post using AI trained on content performance principles. The model evaluates what a reader experiences at scroll speed — not what you intended, but what actually lands. If your hook is buried in the third sentence, the score reflects that reality.
Scoring is calibrated on a strict scale where 7.0 means your post is genuinely strong. Most social posts score between 3.5 and 5.5, which is realistic — most social content is forgettable filler that adds noise without delivering value. The scorer identifies exactly which dimension is holding your post back and provides specific rewrites.
The Authenticity dimension is unique to social post scoring. It evaluates whether your post sounds like a real person sharing a real perspective, or like a brand trying to sound like a person. Corporate language patterns — "we are thrilled to," "excited to share," "leveraging synergies" — receive low authenticity scores. First-person experience, specific opinions, and unique perspective score highest.
Platform Fit scoring adjusts expectations based on the norms of each social platform. A LinkedIn post that runs 200 words with professional framing scores differently from a Twitter/X post of the same length. The scorer evaluates brevity, formatting, tone, and structure against what performs on each platform. You can paste the same content and see how it would score for different platforms by changing the context.
After scoring, the interactive editor lets you iterate with AI-powered transforms. "Shorten 40%" strips filler to increase value density. "Provoke" rewrites the hook with a counterintuitive opening. "Plain English" removes jargon that kills readability. Each transform is scored in real-time so you can measure the impact before publishing.
Social post scoring costs 2 credits per score — low enough that you can score every post before it goes live. The compounding effect of consistently publishing high-scoring posts is significant: audience growth accelerates when every post delivers value, and engagement rates stay high when you never publish a post that does not earn its place in the feed.
How to Improve Your Social Post Score
Moving from a 4.0 to a 7.0 usually requires rewriting the first line and cutting 30% of the body. Here are five changes that consistently raise social post scores on Lytms.
Write the first line last
The hook is the most important line and the hardest to write. Draft your post, identify the single most interesting thing you said, and move it to the top. The first line should be able to stand on its own as a complete, compelling thought. If someone only reads line one, they should still get value.
One insight per post, with enough detail to be useful
Posts that try to cover three ideas end up covering zero. Pick one specific insight and go deep enough that a reader can act on it. "We changed our onboarding email from 400 words to 90 words. Completion rate went from 23% to 67%." That is one idea, delivered with enough specificity to be useful.
Sound like a person, not a marketing department
Posts written in a personal voice consistently outperform corporate-sounding content. Replace "we are excited to announce" with "I spent 3 months building this." Replace "leveraging cutting-edge technology" with "we built it in Python and it runs on a $20 server." Authenticity is the scarcest resource on social media.
Earn engagement instead of asking for it
Ending a post with "Agree? Drop a comment below" is a signal that the post did not earn engagement on its own. Instead, end with a specific, debatable point that naturally invites a response: "The best landing pages I have scored have zero navigation links. Controversial, but the data is clear." That earns comments without asking for them.
Format for the scroll, not the page
Social feeds are consumed at speed. Use line breaks between every thought. Keep sentences under 15 words. Bold or capitalize the single most important phrase if the platform allows it. A reader scrolling at speed should be able to extract the core message from the shape of the post alone, before reading a single word.