Sound like you — not like the other nine tabs open.
Every competitor says “the modern platform for high-performing teams,” and your buyer has nine of them open in other tabs. Lytms reads your category’s language, your competitors’, and your buyers’ — and shows you where you’ve all converged, and the white space nobody’s claimed yet.
Where the words
overlap — and the
white space nobody
claims.
The convergence map reads your category’s language, your competitors’, and your buyers’ — and shows you exactly where you’ve converged, and the claim that’s still open.
The whole category
sounds the same.
Every competitor says “the modern platform for high-performing teams.” The map counts the overlap, so you can stop adding to it.
convergence mapThe read names the position that’s still open — the difference between getting shortlisted and getting skipped.
white-space mapThe white space
nobody claims.
How the AI describes
you — and if it’s right.
When a buyer asks ChatGPT what you do, is the answer yours or a rival’s — and does it match the story you tell? Plus your buyers’ own words, the language your page should be using and isn’t.
ai answers + buyer languageEvery rival says it too, so a buyer’s eyes slide right off. Shared language is invisible language — you’re paying to sound like the tab open next to you.
Replace the category cliché with the one claim only your product can make.
Fair questions.
01We do our own messaging research — why this?
This reads what you can’t from the inside: how your whole category actually talks (the convergence map), the words your buyers use that your page doesn’t, and what the AI engines say you do when a buyer asks. It’s the outside view your own research can’t get.
02Does it just rewrite my copy?
No — it names the position that’s still open and the claim only you can make, then hands you the rewrite. The strategy first, the words second.
03How does it know our category?
It reads it — your page, your competitors’ pages, your reviews, and the questions buyers ask the AI engines — and maps where everyone has converged, so you can stop adding to the sameness.
From URL to read.
Paste a URL. No snippet, nothing to install.
Your pages, ads, competitors, reviews and AI answers — read together, the costly lines quoted verbatim.
Every finding carries a ready-to-paste rewrite. Re-read to verify.