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Frameworks and data, from the scoring corpus.
Two kinds of research live here. State of reports cut the corpus by category and surface what the data is doing this week. Editorial frameworks are written — positioning, methodology, the operational shift from post-hoc analytics to pre-ship scoring.
State of · data cuts
How each category is scoring this week.
Live cuts of the scoring corpus by category. Sample size, median, top decile, common findings — all read from real scans. Cohorts under eight brands silence honestly instead of pretending to rank.
State of B2B SaaS landing pages389 brands
We scored hundreds of B2B SaaS landing pages -- the strongest brands every founder studies.Open research →State of Developer tool landing pages108 brands
IDEs, language tooling, CI/CD, observability -- dev-tool pages are sold to people who detect marketing fluff in milliseconds.Open research →State of Sales tools landing pages51 brands
CRM, sales engagement, prospecting, revenue ops -- sales-tool pages sell to operators who measure ROI before lunch.Open research →State of Productivity & collaboration landing pages50 brands
Productivity and collaboration is the most crowded SaaS category.Open research →State of Fintech landing pages47 brands
Payments, banking, lending, treasury, accounting -- fintech sells trust before it sells anything else.Open research →State of Security SaaS landing pages31 brands
Security buyers are paid to be skeptical.Open research →State of Data analytics landing pages31 brands
Analytics platforms compete on signal density: how fast a visitor can tell whether the product moves their needle.Open research →State of AI tool landing pages21 brands
Every AI tool sounds like the next AI tool.Open research →State of Pre-launch landing pagesTightening
Pre-launch pages have a job no shipped page has: convert curiosity into commitment before the product is fully real.Open early read →Frameworks · editorial
Written longer reads. Where the operating model is moving.
Precision Performance Marketing18 min read
A framework for content evaluation in the generative era2026-03-01 · Read →The Pre-Ship Thesis6 min read
Why every marketing team has post-ship analytics but almost none have pre-ship evaluation2026-03-10 · Read →The Generation-Evaluation Imbalance9 min read
AI content generation created a permanent bottleneck shift. Evaluation hasn’t caught up.2026-03-15 · Read →Want your page in the next cohort?
Every scan goes into the corpus. The corpus drives the leaderboards. The leaderboards drive the research.