Frameworks and data, from reading marketing at scale.
What we learn reading B2B SaaS marketing across categories — frameworks for the five stages, the patterns that separate the top decile, the thinking behind the score.
8 min read
The AI Shortlist: Marketing Tools
One brand runs 40 live ads and appears in 2 of 16 AI answers. Another runs 2 ads and appears in 10.
9 min read
The CPC Bubble
B2B marketing-intelligence clicks now cost up to $202. The queries next door go unbought.
18 min read
Precision Performance Marketing
A framework for content evaluation in the generative era
6 min read
The Pre-Ship Thesis
Why every marketing team has post-ship analytics but almost none have pre-ship evaluation
9 min read
The Generation-Evaluation Imbalance
AI content generation created a permanent bottleneck shift. Evaluation hasn’t caught up.
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