Stripe's specific proof — Hertz, URBN, £540 million — never reaches buyers who leave before scrolling past the generic claims that lead.
The marketing intelligence platform for B2B SaaS
You wouldn’t launch without targeting. Why launch without scoring the creative?
Performance teams obsess over audiences, bids, and budgets — then ship ad copy nobody evaluated. The platform algorithm spends $3,000 over five days figuring out that twelve of your fifteen ads are bad. Lytms reads every variation before launch — so you know which three are worth a dollar of spend before a dollar goes anywhere.
A verdict reads like this
One sentence. The thing your buyer is reading.
Every Lytms scan synthesizes one verdict — the highest-leverage sentence the product makes about your page. Here’s the verdict from a recent scan of Stripe. Yours arrives in about 2 minutes.
The reality of launching creative no one evaluated.
The team that writes the ad copy is the same team that launches it. They run out of time on Tuesday. The algorithm becomes the editor — and the editor charges by the click.
What it looks like now
You launch fifteen ads. Twelve of them are bad. The algorithm tells you in five days.
You wrote four angles times three formats times two copy lengths. Twenty-four variations. Nobody read all of them. The launch happened on Tuesday because the spend round was Wednesday.
Your CPA is 40% higher than target and you don’t know if it’s the audience, the bid strategy, or the fact that most of your ad copy scored a 4 if anyone had bothered to score it.
What Lytms gives you
Score every variation before the algorithm does it for $3,000.
Paste each variation. Get the number, the weak sections quoted verbatim, and the rewrites that fix them. You launch creative you’ve read twice — not creative you ran out of time to evaluate.
For every section under 7.0, the editor surfaces multiple scored rewrites. You pick the strongest version for each section. The variations that go live are the ones worth spending against.
What performance teams actually use Lytms for.
Pre-launch
Filter the variation set before the algorithm filters it for you.
You have fifteen ad variations queued for Monday’s launch. You paste each one. You see which ones score above 7.0 and which ones are bleeding hook strength.
You launch eight instead of fifteen — the ones that were actually worth testing. The algorithm spends faster because you stopped pre-paying it to do your editorial.
Stage: Before every launch
Funnel coherence
Score the page on the other end of the click.
The strongest ad on the internet fails if it sends a buyer to a page scoring 4.2. Score both — the ad and the page — against each other and against your category.
Now you can tell whether your CPA problem is the ad, the page, or the gap between the promise and the delivery. The Match card names which one.
Stage: Every campaign
Coherence against the page you’re about to fix
Don’t optimise creative for a destination you’re about to change.
High ad-to-page coherence against a mispositioned page just means your ad sounds like the wrong page. Lytms scores your ad twice: against the page as it stands today, and against the page after your top finding ships.
When the second score jumps, your ad is waiting on the page — not the other way around. You ship the page fix first.
Stage: During iteration
What your performance team stops doing. What it starts doing.
Stop doing
- Letting the algorithm spend the budget telling you which ads were bad
- Launching variations the writer didn’t read twice
- Blaming audience targeting when the creative was the problem
- Shipping ads coherent with a page you’re about to rewrite
- Treating the landing page as someone else’s problem
- Telling the founder “tests need time” when the ads scored 4.2 going in
Start doing
- Filtering the variation set before the algorithm gets to
- Knowing within minutes which ads are worth testing
- Scoring ad-to-page coherence on every campaign
- Optimising for the page you’re shipping, not the page you have
- Picking from scored rewrites instead of writing from blank
- Routing CPA blame to the right variable
Start with the free scan.
One URL. About 2 minutes. The truth your team has been guessing at.
Free, forever. No card. No follow-up email blast.