For Performance Marketing
You wouldn't launch a campaign without targeting. Why launch it without scoring the creative?
Performance teams obsess over audiences, bids, and budgets — then ship ad copy no one evaluated.
Score your ad copy →The creative black box
You write 15 ad variations. You launch all of them. The platform algorithm spends $3,000 over five days figuring out that 12 of them are bad, two are mediocre, and one is good. You could have known that before you spent a dollar if anyone had evaluated the copy before it went live.
The creative brief says "test different angles." So you write a pain angle, a proof angle, an outcome angle, and an objection angle. Four angles times three formats times two copy lengths equals 24 variations. Nobody reads all 24 before launch because the team that writes them is the same team that launches them and they ran out of time on Tuesday.
Your CPA is 40% higher than target and you do not know if the problem is the audience, the bid strategy, or the fact that most of your ad copy scores a 4 out of 10 on hook strength. You cannot optimize what you never measured. The creative was never evaluated against anything except the writer's confidence.
What changes with Lytms
Score every variation before you launch.
Paste each ad variation into Lytms. The scored audit evaluates hook strength, clarity, CTA quality, audience fit, and originality. You know which of your 15 variations are worth spending on before the algorithm spends a dollar figuring it out.
Evaluate creative across platforms and formats.
Score the square, the landscape, and the story. Score the Facebook version and the Google version. Each variation gets the same calibrated evaluation. You stop launching creative you have never read twice and start launching creative you have scored.
Get alternative rewrites for every weak section.
For each ad section that scores below 7.0, Lytms provides multiple scored alternative rewrites. You pick the strongest version for each section. You launch variations you have evaluated instead of guessing which angle works.
What Lytms evaluates
Hook strength, Clarity, CTA quality, Audience fit, Originality. For landing pages behind the ads: all 16 dimensions including visual scoring.
How it works
Score your ad copy before launch
Paste each variation into Lytms. The audit scores hook, clarity, CTA, audience, and originality. You see which variations are worth the spend.
Fix weak sections with alternatives
For every section that scores below 7.0, get multiple scored rewrites. Pick the strongest version and skip the $3,000 algorithm tax on bad creative.
Score the landing page too
The best ad copy in the world fails if it sends traffic to a page that scores 4.2. Score the full funnel: ad creative and landing page together.
Frequently asked questions
Marketing That Converts.
Free to start. No credit card. Paste a URL or your copy.
Score your ad copy →RELATED SOLUTIONS
RELATED TOOLS