Free Ad Copy Audit
Score your ad copy. Fix what's weak.
AI audit across 6 conversion dimensions. Specific rewrites, not guesswork. Free, no credit card.
Free with Google or email. No credit card required.
What This Grader Evaluates
The Lytms ad copy grader evaluates 5 dimensions that predict whether your ad will earn attention, communicate clearly, and drive the click. Every score includes specific feedback that quotes your exact copy.
How Ad Copy Scoring Works
Lytms analyzes your ad copy using AI trained on conversion copywriting principles and calibrated against thousands of real ads. The model evaluates what you wrote, not what you meant to write. If the hook is buried in the second sentence, the score reflects that.
Each dimension is scored 1-10 on a deliberately strict scale. A 7.0 means your copy is genuinely strong. An 8.0 or above means your ad is competitive with the best-performing ads in its category. Most ads score between 4.0 and 6.0, which is realistic — most ad copy is generic, and the grader identifies exactly why.
Feedback never gives vague direction. Instead of "strengthen your CTA," the grader provides a complete rewrite. Instead of "improve clarity," it quotes the exact phrase that is confusing and explains the specific problem. This makes the audit immediately actionable — you can update your ad manager with the suggested copy directly.
The interactive editor lets you iterate on your ad copy after scoring. Apply transforms like "Shorten 40%", "Push Pain", or "Provoke" to see how different angles affect your score. Each rewrite is scored in real-time, so you can compare variations before choosing which one to run.
Pro users get copy alternatives for every ad section. Instead of iterating on one version, you see multiple scored rewrites for your headline, body, and CTA. Each alternative is scored against the same dimensions, so you can compare options and pick the strongest version before launching.
The cost of scoring ad copy is deliberately low — 2 credits per score — because the value of catching a weak ad before it goes live is disproportionately high relative to the cost of running it. Score every ad before it runs, and the grader pays for itself in saved ad spend.
How to Improve Your Ad Copy Score
Higher scores correlate with higher click-through rates and lower cost per acquisition. Here are five proven techniques that consistently raise ad copy scores.
Open with a number or a counterintuitive claim
The hook determines whether anyone reads the rest. "We reduced onboarding time by 73%" stops the scroll. "Introducing our new platform" does not. Lead with the most specific, surprising fact about the outcome your product delivers.
Name the buyer in the first two lines
Copy that says "for SaaS founders spending over $10k/mo on ads" filters the audience immediately. This reduces unqualified clicks and increases conversion rate among the people who do click. Specificity is not limiting — it is targeting.
Replace "Learn More" with an outcome
Generic CTAs generate generic clicks. Replace "Learn More" with "See your score" or "Get your audit." The CTA should describe what happens after the click, not the action of clicking. Outcome-framed CTAs consistently outperform action-only CTAs in conversion rate.
Keep body copy under 3 sentences for feed ads
Feed ads compete with friends, news, and entertainment. Long body copy gets skipped. Distill your message to one outcome, one proof point, and one CTA. If you need more space, the landing page carries the rest of the persuasion load.
Test angles, not just copy variations
Instead of testing 4 versions of the same message, test 4 different strategic angles: lead with pain, lead with proof, lead with the outcome, or lead by removing the biggest objection. Angle changes move performance more than word swaps.