Free Landing Page Audit
Score your landing page. Fix what's weak.
AI audit across 9 conversion dimensions. Specific fixes, not generic advice. Free, no credit card.
Free with Google or email. No credit card required.
What This Grader Evaluates
The Lytms landing page grader scores your page across 9 dimensions that directly predict conversion performance. Each dimension is scored 1-10 with specific feedback that quotes your exact copy and provides complete rewrites.
How Landing Page Scoring Works
Lytms extracts all visible copy from your URL, then runs two parallel evaluations: a copy analysis and a visual analysis. The copy analysis scores 8 dimensions of conversion copywriting. The visual analysis evaluates desktop and mobile screenshots for hierarchy, CTA visibility, whitespace, and typography.
Scores are calibrated against a database of thousands of real landing pages. A 7.0 does not mean "C grade" — it means your page is better than most. The scoring model is deliberately harsh because generous scores make the product useless. Most pages score between 4.0 and 6.5, and that is realistic. The top 10% of pages scored on Lytms achieve 8.0 or above.
Every piece of feedback quotes your exact words. Instead of generic advice like "improve your headline," the grader identifies the specific sentence that underperforms and provides a complete rewrite. This makes the audit immediately actionable — you can copy the suggestion directly into your page builder.
The combined score weights copy dimensions at 1.0x and visual dimensions at 0.85x. Copy carries more weight because conversion fundamentals — clarity, value prop, specificity — matter more than visual polish. A beautifully designed page with vague copy will not convert. A plain page with precise, specific copy often will.
After scoring, you can open the interactive editor to iterate on individual slots — headline, subheadline, CTA, social proof, and body copy. The editor includes AI-powered transforms like "Shorten 40%", "Push Pain", "Add Proof", and "Benefit First" that rewrite selected copy with one click. Every rewrite is scored in real-time so you can see the impact before committing.
Pro users get copy alternatives for every section of their page. Instead of editing one version, you see multiple scored rewrites for your headline, subheadline, CTA, social proof, and body copy. Each alternative is scored against the same dimensions so you can compare options and pick the version that scores highest before shipping.
How to Improve Your Landing Page Score
Improving your score means fixing specific conversion bottlenecks, not adding more content. The highest-scoring pages are often the shortest. Here are five changes that consistently move the needle.
Lead with the outcome, not the mechanism
Your headline should name the result the buyer gets, not the technology you use to deliver it. "Reduce churn by 34%" beats "AI-powered retention platform" every time.
Make your CTA specific and time-bound
Replace "Get Started" with "See your score in 30 seconds" or "Start free — results in 24 hours." Name the outcome and reduce perceived risk in the same button.
Use named social proof with numbers
"2,400 brands including Notion and Linear" converts. "Trusted by thousands of companies" does not. Specificity builds trust. Anonymous claims build skepticism.
Put everything above the fold
A visitor who does not scroll should still be able to understand what you do, who it is for, and how to start. If your first viewport is a hero image with a vague tagline, you are losing visitors.
Address objections before the FAQ
Your biggest buyer objections belong in the main body copy, not hidden in an accordion at the bottom. If "Is this secure?" is a concern, address it prominently with specifics like "SOC 2 Type II certified" near the CTA.
Why Score Before You Spend on Ads
Every dollar you spend driving traffic to a landing page that does not convert is money that bought information you already had access to. Scoring your page before launching a campaign catches the conversion gaps that would otherwise surface as poor ROAS after you have already spent the budget.
The most common issue the grader surfaces is vague above-fold copy. Pages that score below 5.0 on the Above Fold dimension typically use abstract taglines that name the category but not the outcome. Visitors cannot decide to convert if they do not understand what they get. Fixing this single dimension often improves overall conversion rate by 15-30%.
Teams that score their pages before every campaign launch report spending less on ad creative testing because the landing page is already optimized. When the page converts, you can afford to test more ad angles. When it does not, every ad variant is fighting against the same conversion ceiling.