The marketing intelligence layer for AI-native brands.
The strategic layer above content production — the system that watches what every other tool produces and tells you when it stops being one brand.
Marketing in 2026 is broken in a specific way.
Every team produces more content than ever — AI tools made content production essentially free — but the strategic layer hasn’t caught up. Brands are saying more things, faster, across more channels. And less of it agrees with itself.
Lytms exists to fix the layer above content. Not another AI content tool. The system that watches what every other tool produces and tells you when it stops being one brand.
Marketing is the function that converts company truth into market belief.
That’s the whole job. Channels, content, campaigns — all plumbing. The category leader in AI marketing won’t win on generation, optimization, analytics, or automation. Those are commoditized on a 12-month cycle. The winner owns a different promise:
We tell you what to say, who to say it to, and whether it worked — before your competitors figure out the question.
Yash Agrawal. Solo founder, Pune.
I scaled Jeeva AI from $1M to $10M ARRin under 10 months as Head of Marketing, leading a team of 10+ across pods. Before that I co-founded Flatshare (verified rental marketplace, 35K users at ₹15 CAC, wound down 2024) and ran Founder’s Office at Cashflo. I write at the intersection of strategy, AI, and operations — Naval-influenced, anti-hype, mostly on X.
I’m building Lytms because every team I’ve ever worked with had the same problem: too many places the brand was speaking, too few hands to keep them aligned. AI made the production problem trivial. The alignment problem got worse.
We read brands the way a senior strategist would.
Finding the contradictions across what you say, where you say it, and what your audience hears. Message clarity, proof quality, offer sharpness, post-click delivery, design craft — every signal that decides whether a visitor converts.
Behind the surface sits a continuously-evolving rubric, built from analyzing thousands of brands across categories. We don’t publish it — for the same reason Bloomberg doesn’t publish their terminal formulas. What we publish is the output: verdict, findings, rank, contradictions. Verifiable against any brand you can name. Scores you can trust come from methodology that’s defensible against gaming, not open-source.
One more thing the rubric does — and this matters more than any single score: it doesn’t take the brand’s own description of itself as ground truth. Most tools read your homepage and trust what it says about who you sell to, who you compete with, what your founders are about. We re-read all of that from the buyer side — what real reviews describe, what comparisons buyers actually run, what podcasts and testimonials say about your founders. Where the brand-side and buyer-side views agree, we trust both. Where they diverge, the gap itself becomes a finding.
The launch product covers brand operations across owned channels.
Site, ads, social, reviews. The roadmap extends into AEO (Answer Engine Optimization) as AI search becomes the dominant discovery surface, into sales/support call integrations as the audience signal expands beyond reviews, into cross-brand intelligence as the agency segment matures.
The end state: when a marketing leader anywhere asks “what should we say next, and why,” Lytms is the system that answers. With evidence. Continuously. Before competitors figure out the question.
Score your brand. Find what’s costing you conversions.
Free first scan. Verdict in about 2 minutes. No credit card.