The words your buyers use. Mapped to the words on your page.
Most homepages are written in the founder’s vocabulary. Most buyers describe the same product in completely different words — and click away when the page doesn’t use theirs. Audience intelligence mines the actual phrases your buyers use about your category, ranks them against your page, and surfaces the gaps as drafted rewrites.
Your buyer’s vocabulary, scored against your page’s vocabulary.
The customer-voice corpus is built from G2 / Capterra reviews, forum threads, public comparison searches, and the sub-category buyer corpus. Lytms reads it continuously — the phrases that show up most, the outcomes named most, the comparisons buyers make most — and ranks all of it against the words on your page.
What it does
- Builds a live corpus of the phrases your category’s buyers use, ranked by recency and frequency
- Maps the corpus to the words on your homepage — where you’re aligned, where you’re drifting, where you’re absent
- Surfaces the named outcomes your buyers cite most — “onboarding time,” “admin overhead,” “monthly revenue impact” — that your page doesn’t name
- Flags founder-voice / buyer-voice divergence when your tone is calibrated to your LinkedIn audience and your buyers are someone else
- Drafts rewrites that thread the corpus’s actual phrases into your hero, value prop, and CTAs
What it doesn’t do
- Conduct customer interviews. The corpus is built from public signal. Real interviews are still your team’s work (or Accelerate’s).
- Personalize per visitor. The audience is the category aggregate, not the individual session.
- Replace your sales team’s win-loss debriefs. The corpus reads the public conversation, not the private one.
- Make positioning bets for you. The corpus shows what buyers say; the framing decision is still yours.
Mine the corpus. Map to the page. Draft the bridge.
Mine — the live corpus of your category’s buyer voice
Every G2 / Capterra review in your category, parsed and tagged. Every Reddit / Hacker News thread that mentions your category, indexed. Every public comparison search ranked by volume.
The corpus refreshes continuously. The phrases buyers used last quarter and the phrases they’re using this week are both in there, with frequency and trajectory.
Map — the corpus phrases against the words on your page
Lytms reads your homepage, your pricing page, your hero, your CTA — and scores their vocabulary against the corpus. Three states emerge: you’re using the phrases your buyers use; you’re using your own internal phrases that buyers don’t recognize; or you’re missing phrases that should be there.
The mismatch is the finding. The corpus phrase is the rewrite.
Draft — the rewrite that uses the corpus phrase your page is missing
Every gap becomes a drafted rewrite. Hero, value prop, CTA, FAQ — written in your voice but using the phrases your buyers actually use.
The Match score on every drafted ad or social post checks the same corpus — so the words you ship to paid and social match the words on the page they land on.
Four real-shaped examples. Anonymized.
These are the actual shape of audience signals — the phrase, the mismatch with your page, the drafted bridge.
“Onboarding overhead” is now the #3 named pain in your sub-category corpus.
Six months ago this phrase didn’t appear. Now it’s named in 1 in 4 recent reviews of your top competitors. Your homepage names speed and integrations but never names onboarding overhead.
Your LinkedIn voice is calibrated to founders. Your buyer is a head of RevOps.
Your last 12 LinkedIn posts (founder account) lean into category-construction language — generative discussion, framing debates, manifesto-shaped. The corpus of your actual buyers is operational language — workflows, integrations, time-to-value.
“{You} vs {Competitor X}” is up 3x in search volume month over month.
The comparison search is climbing. You don’t have a comparison page. The top result is Competitor X’s comparison page (which omits two of your strongest features).
Reviews now name “annual contract risk” twice as often as “monthly cost.”
Buyers in your sub-category have shifted from talking about monthly price to talking about lock-in. Your pricing page leads with monthly cost.
Two situations where audience intelligence pays for itself in week one.
You’re about to rewrite the homepage and you’re writing from your own head.
Your team is sitting down to rewrite the hero this week. The starting point is a whiteboard and your founder’s LinkedIn voice — both calibrated to people who already know you.
Audience intelligence puts the buyer corpus on the wall before the writing starts. The rewrite uses the words your buyers actually use, not the words your founder uses when posting.
Conversion dropped after a rewrite and you can’t place why.
You shipped a new homepage two weeks ago. Conversion dropped 12%. The team is debating whether to roll back. Nobody can name the specific line that hurt.
Audience intelligence compares the new page against the corpus and surfaces the specific phrases the rewrite removed — and that the corpus expected to see. The rollback decision becomes specific.
See the live corpus.
The same leaderboard that powers Lytms is public. Browse scored B2B SaaS homepages by category, see the verdict on each, watch this week’s biggest movers.
Score your page. See where you sit.
One URL. About 2 minutes. Verdict, score breakdown, and your spot in the category’s live leaderboard.