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Where you rank in your category. Live.

Your B2B SaaS category is moving — competitors shipping pages, buyers shifting vocabulary, analysts repositioning the whole space. Category intelligence is the layer that sees all of it, ranks where you sit in it, and drafts the response you’d otherwise be writing from scratch.

What category intelligence is

A live read on your category. Not a quarterly report. Not a Tuesday check.

Most companies treat their category as a static map drawn once a year. Lytms treats it as a stream — leaderboard positions, page changes, message shifts, customer-voice migrations, analyst repositioning — all of it watched continuously, scored on the same system, with a draft on every move that matters.

What it does

  • Maintains a live leaderboard of every B2B SaaS homepage in your category, scored on the same scoring system
  • Watches when a competitor’s score moves up, down, or sideways — and surfaces the page change that caused it
  • Tracks customer-voice migration — when buyers start using new phrases in reviews, forums, and your sub-category corpus
  • Flags structural shifts — when half the category repositions toward a new framing in the same quarter
  • Drafts your response — page edit, ad variant, social post — in your voice, ready to ship or skip

What it doesn’t do

  • Predict the next category. Lytms is a sense-of-the-present, not a thesis machine. The repositioning bet is still yours to make.
  • Pull from sales calls, customer interviews, or lost-deal recordings. That’s Accelerate’s human work, not the platform’s.
  • Score paid spend efficiency. The Performance feed reads paid signals but Category intelligence is upstream of that.
  • Replace strategic judgment. The drafts are p50 — good enough to ship for most companies, not for the top decile. Edit before ship.
How it works in three reads

Signals in. Insight out. Draft attached.

Read 01

Signals — continuously, from the surfaces that matter

Every homepage in your category, scored on the same system. Every Meta and Google ad in your category, indexed. Every G2 / Capterra review, forum thread, and customer-voice mention, parsed and tagged.

Re-scored continuously. The moment a competitor edits their hero, the corpus knows.

Sources: Homepages · Meta Ad Library · Google Ads transparency · G2/Capterra · Reddit · X · sub-category review corpus
Read 02

Insight — pattern recognition across the corpus

One competitor changing their headline is noise. Three competitors converging on the same framing in 30 days is a signal. The system separates one from the other, and tells you when something has stopped being a coincidence.

Then it ranks the insight against your current page — does it move you up the leaderboard, or expose a gap?

Patterns watched: Headline shifts · Proof-point migrations · Category re-namings · Pricing-page restructures · Customer-voice phrase emergence
Read 03

Draft — your response, already written

Each signal arrives with a drafted move. A page edit. An ad variant. A social post. Written in your voice profile, against the area that’s leaking conversion, ready to ship or skip.

Slack delivery on Growth and Scale — your team sees the signal the moment Lytms does, with the draft already attached.

Outputs: Homepage edit · Ad variant ladder · Social post · Blog draft · Pricing-page snippet · Internal positioning memo
What a signal looks like

Four real-shaped examples. Anonymized.

Not press-release illustrations. These are the actual shape of signals the system surfaces — what’s moved, why it matters, what the draft says.

Competitor — page change
12 min ago

Competitor X dropped the “all-in-one” framing from their hero.

Hero now leads with a single ICP — RevOps teams at 50–500-person companies. Sub-headline reframed around workflow speed, not feature surface. Three customer logos rotated to all-Series-C-and-above. Score moved from 7.2 to 7.8.

Drafted move · homepage edit
Your hero still claims the broader “platform for marketing teams” position. If RevOps becomes the rallying point in this category, you’re now the diffuse alternative. Sharpen the ICP or move first.
Category — phrase emergence
2 hr ago

“AI-native” has crossed from G2 review noise into category-leader hero copy.

Four of the top 10 homepages in your category now use “AI-native” in the hero. Six months ago, zero. Three weeks ago, one. The phrase has moved from buyer vocabulary into category-leader positioning — the inflection moment is now.

Drafted move · positioning memo
Decide this quarter: claim AI-native and out-prove the rest, or pick a sharper edge (“AI-trained on your CRM,” “real-time AI”) before the term becomes table-stakes and unclaimed.
Competitor — ad spend shift
7 hr ago

Competitor Y just launched 14 new Meta ads targeting your ICP — all video.

Spend pattern in the Meta Ad Library suggests an aggressive push, not a test. Creative all leans on a single founder-led narrative. They’ve shifted from product-led ads to founder-led ads in three weeks.

Drafted move · ad variant ladder
Three counter-positions drafted. Variant 01 leans into your operator-led credibility. Variant 02 leans into product-led depth. Variant 03 reframes the buyer’s job to bypass the founder-vs-founder optics. All ready to ship to Meta.
Leaderboard — your move
1 day ago

Your homepage rescored after yesterday’s edits — you moved up four spots in your category.

Message score climbed — the rewrite to the hero closed the largest gap. Visual craft and proof scores unchanged. CTA score dropped slightly: the new copy reduces friction, but it also reduces specificity.

Drafted move · next 90 days
Two moves left on the table to reach the top decile: tighten the demo CTA copy (drafted), and replace the generic-SaaS proof strip with sub-category-specific customer logos. Both already in your queue.
When it earns its place

Two situations where category intelligence pays for itself in week one.

Mid-quarter

The category just repositioned and you didn’t see it.

Three competitors shifted framing in the last six weeks. Your homepage still tells the version of the story from two quarters ago. You’ll notice when your demo show-up rate drops, but that’s two months too late.

Category intelligence flags the shift the moment it crosses from noise to pattern. With the response drafted before the meeting where you’re asked “why are we losing more deals?”.

Pre-launch

You’re about to ship a major positioning bet.

You and your team have decided to reposition around a new framing. The slide deck is ready. The homepage is rewritten. But you don’t know if you’re the first to claim the framing, the third, or the seventh.

Category intelligence shows you exactly who is already using the words you’re about to use, where they sit in the leaderboard, and whether the framing is winning, losing, or commoditizing. The bet gets sharper before it ships.

See the live corpus.

The same leaderboard that powers Lytms is public. Browse scored B2B SaaS homepages by category, see the verdict on each, watch this week’s biggest movers.

Open the leaderboard →

Score your page. See where you sit.

One URL. About 2 minutes. Verdict, score breakdown, and your spot in the category’s live leaderboard.

Free, forever. No card. No follow-up email blast.