When buyers ask AI what’s best, are you in the answer?
A growing share of your buyers start their evaluation in an AI engine. They ask ChatGPT or Perplexity “what’s the best tool for X” and act on the three names it returns. If you’re not one of them, you never enter the funnel — and you never see the loss. AI visibility probes the answer engines with the exact questions your buyers ask, shows you who gets named, and drafts the page changes that earn you the citation.
The buyer’s first question now goes to a model. This is whether you’re in its answer.
Search reach told you whether buyers could find you on Google. That’s no longer the whole story — a growing share of the category-evaluation question now goes to an answer engine that returns three names and a paragraph, not ten blue links. AI visibility reads both: whether the engine names you when a buyer asks, and whether your page gives it the substance to name you in the first place.
What it does
- Asks an AI answer engine the questions a buyer types when comparing tools in your category — and records, per question, whether it named you or your rivals
- Shows the verbatim answer as the receipt — the exact paragraph the buyer reads, with the competitors it recommends instead of you
- Judges whether your page deserves the citation — whether it gives an engine a quotable identity, verifiable claims, and machine-readable structure
- Checks the search half too — the terms you could own, the traffic gap against competitors, the domain authority that gates it all
- Drafts the answer kit that earns the citation — a quotable identity line, the FAQ an engine quotes from, and the JSON-LD schema that makes you legible — then re-measures after you ship it
What it doesn’t do
- Promise a ranking. No one controls what a model says; we show you whether you’re cited today and close the gaps that make citation likely. The engine still decides.
- Probe every engine yet. We run Perplexity Sonar today; ChatGPT, Gemini, and Google AI Overviews get added the same way as the integrations land.
- Fabricate a citation count. Each probe asks freshly-generated questions, so the before/after is a directional citation RATE, not a precise score — and we label it that way.
- Generate an answer kit for a brand that isn’t yours. The kit is grounded in your business profile; we never draft and mislabel a kit for a competitor.
Probe. Diagnose. Earn the citation.
Probe — ask the engine what your buyer asks
Once Lytms has detected your competitors, it asks an answer engine the questions a real prospect types when comparing your category — “best X for Y,” “X alternatives,” “is X worth it.” It records, per question, whether the engine named you, and which competitors it named instead.
The verbatim answer is the receipt. You read the exact paragraph a buyer reads — not a score, the actual words and the actual names.
Diagnose — do you deserve the citation?
A model can only name you if your page gives it the substance: a quotable identity, claims it can verify, comparison content it can lean on, and machine-readable structure it can parse. AI visibility scores that readiness and names the single biggest reason you’d be skipped or mis-described.
Alongside it, the search read — the terms you could own, the traffic gap against your competitors, the domain authority — so “getting found” is answered in full, not just the AI half.
Earn it — the answer kit, then re-measure
Each gap arrives with the drafted fix: a quotable identity line in your voice, the FAQ an engine quotes from, and the JSON-LD schema block that makes your page legible to a crawler — all grounded in your business profile, ready to paste.
Ship it, then re-scan. The probe re-runs and shows whether the engine moved from naming you in some of the buyer questions to naming you in more of them — the directional rate, framed honestly. The fix → re-measure loop is the part no AI-visibility tracker does.
Four real-shaped examples. Anonymized.
These are the actual shape of AI-visibility signals — the buyer question, what the engine answered, and the drafted move that earns the citation.
Asked “best {category} for {ICP},” the engine named three competitors and not you.
The verbatim answer leads with Competitor X, then names two more — all with a one-line reason the buyer can act on. Your brand doesn’t appear. The engine has the substance to summarize your rivals; it doesn’t have it for you.
The engine names you, but describes you as something you’re not.
It cites you for the wrong use case — the one your old hero implied — because that’s the most quotable sentence on your page. A buyer reads it, decides you’re not for them, and never clicks. Being named for the wrong job can cost more than being absent.
A high-intent comparison term is climbing, and your page doesn’t address it.
Buyers in your category are searching a specific comparison more each month. You don’t rank, and you don’t have a page that answers it — so both Google and the answer engines pull from a competitor’s framing of the question.
You shipped the answer kit. The next probe named you in more of the buyer questions.
Before the kit, the engine named you in a minority of the comparison questions. After you shipped the identity line, the FAQ, and the schema and re-scanned, it named you in more of them. Directional — each probe asks fresh questions — but the move is real.
Two situations where AI visibility pays for itself in week one.
Your buyers ask a model before they ask Google — and you can’t see what it says.
A real share of your category’s evaluation now starts in an answer engine. You have no idea whether it names you, names your competitors, or describes you correctly — because the question never touches your analytics.
AI visibility shows you the exact answers your buyers get, names the gaps that keep you out of them, and drafts the page changes that earn the citation. You stop guessing whether you’re in the conversation.
You rewrote your hero and don’t know what the models learned from it.
Your new hero reads well to a human. But an answer engine re-crawls on its own schedule, and the sentence it now finds most quotable might describe you in a way you didn’t intend.
AI visibility probes what the engine actually says about you after the change, flags any mis-description, and drafts the identity line + schema that point the next summary at the version of you that you meant. Ship, re-measure, confirm.
See the live corpus.
The same leaderboard that powers Lytms is public. Browse scored B2B SaaS homepages by category, see the verdict on each, watch this week’s biggest movers.
Score your page. See where you sit.
One URL. About 2 minutes. Verdict, score breakdown, and your spot in the category’s live leaderboard.