What your competitors just shipped. And what to ship in return.
Most teams find out a competitor moved when a deal cites it. By then, the move has been live for two months and the conversation has shifted. Competitor intelligence watches every page, ad, and launch from your tracked competitors continuously — reverse-engineered against the same scoring system — and drafts your response the moment it matters.
Continuous reverse-engineering. With the drafted response on every move.
You name the competitors. Lytms watches their pages, their ads, their launches, and their reviews — scoring everything against the same calibrated bar. When something moves, you see what changed, why it changed the score, and what your move in response could look like.
What it does
- Tracks every page on your tracked competitors’ domains — hero, pricing, customer, comparison
- Indexes every Meta and Google ad they run, with creative + targeting signals where available
- Watches when a competitor’s score moves and names the specific page change that caused it
- Surfaces gap analysis — where they win, where you win, and which of your findings closes the gap
- Drafts your counter — page edit, ad variant, social post, internal positioning memo
What it doesn’t do
- Scrape behind their paywall or login. We read what their visitors read.
- Surface their internal roadmap, employee directory, or revenue. The signal is the public-facing artifact, not industrial espionage.
- Win sales calls for you. We give you the read; the conversation is still yours.
- Replace strategic judgment. Drafts are p50. Edit before ship.
Watch. Diagnose. Draft.
Watch — every public surface they ship from
You add a competitor by URL. Lytms maps their domain, indexes every page worth watching, and connects to the public ad transparency layer for Meta and Google.
Re-scanned continuously. When they ship a hero rewrite, pricing-page restructure, or comparison-page change, you see it within hours — not next quarter.
Diagnose — what changed, what it’s worth, what gap it exposes
Every change is scored against the same system that scores your own page. You see whether their move was strong (score up), weak (score down), or noise — and which scoring area it hit.
When their move closes a gap they had against you, you see it. When their move opens a gap you have against them, you see that too — with the matching finding from your own page already linked.
Draft — your counter, in your voice
Each move arrives with a drafted response. A line for your homepage. A counter-ad. A positioning memo your team can workshop in 20 minutes.
You ship or skip. The Match card on every drafted ad tells you if it would land on your current page or on the page after your top finding ships — so you don’t optimize creative for a destination you’re about to change.
Four real-shaped examples. Anonymized.
These are the actual shape of competitor signals Lytms surfaces — the move, the diagnosis, the drafted counter.
Competitor X moved from per-seat to usage-based on their pricing page.
Headline rewritten to anchor on “only pay for what you use.” Old per-seat tier still exists but is buried below the fold. Comparison-page row against you was updated to highlight your per-seat structure.
Competitor Y shipped a “{You} vs {Them}” page that ranks for your branded search.
Page reads as fair on the surface but quietly omits two of your strongest features and overstates a category they don’t actually serve. Already indexed; appears on page 1 for your brand-name search.
Competitor Z launched a founder-led ad set — 11 video variants.
Creative all features the founder talking about a workflow problem your buyers also have. Spend pattern suggests a real push, not a test. Score on the ad copy: 7.6 — strong hook, slightly weak CTA.
Competitor X published a customer story that names a buyer you also lost.
Customer is a recognizable mid-market SaaS in your category. Quote names a problem your product addresses better than theirs. The story is now their top-ranking customer-story page.
Two situations where competitor intelligence pays for itself in week one.
A competitor’s new comparison page is shaping your sales calls.
You started losing deals to the same competitor citing the same line. Your AEs heard it twice this week and couldn’t place where it’s coming from.
Competitor intelligence surfaces the comparison page or pricing rewrite where the line lives — with the counter already drafted, ready for sales enablement.
You’re deciding which competitor to position against next quarter.
You have three competitors that matter. You don’t have the bandwidth to position against all three. You need to know who’s moving fastest and where the gap is widest.
Competitor intelligence ranks them by who’s shipping most, who’s closing gaps fastest, and where your scoring overlap is strongest. The quarterly planning conversation gets sharper.
See the live corpus.
The same leaderboard that powers Lytms is public. Browse scored B2B SaaS homepages by category, see the verdict on each, watch this week’s biggest movers.
Score your page. See where you sit.
One URL. About 2 minutes. Verdict, score breakdown, and your spot in the category’s live leaderboard.