Asana scored 5.6/10.

Asana’s strongest dimension is Post-click.

Post-click scores 8.1 / 10. The dim covers 4 signals in the rubric; no findings landed against it on this page — clean execution.

What’s costing Asana, quoted from the page.

1. 01
   Page claims pricing transparency but buyers flag it as a red flag

   “'Get started' (sole CTA; no pricing tier, no free-plan mention, no per-seat cost shown anywhere on the page)”

   The landing page offers no visible pricing, no free-plan path, and no per-seat cost information — only 'Get started' CTAs — while the buyer-voice table stakes explicitly list 'pricing visible without a sales call' and 'free plan or free trial path clearly shown,' and buyer red flags call out 'pricing that scales into chaos as headcount grows.'

2. 02
   There's a 'View demo' CTA in the hero but no path to a live sales conversation.

   “The hero contains 'Get started' and 'View demo' only. No 'Request a demo,' 'Talk to sales,' or 'Contact us' link appears above the fold. The page's own proof signals — CIO-level quotes, Fortune 100 stat, Gartner/Forrester badges — signal an enterprise buyer who expects a human co…”

   There's a 'View demo' CTA in the hero but no path to a live sales conversation. Enterprise buyers at Fortune 100 companies don't self-onboard from a demo video — they need a 'Talk to sales' route that meets them where they are.

3. 03
   The headline drops what Asana is to chase a generic AI claim.

   “Supercharge your teams with AI that gets work done | Give your teams AI that understands their work, keeps projects moving, and gets better the more your teams use it.”

   Your headline names neither the product category nor the specific thing your AI does — it could be a chatbot, a CRM add-on, anything. 'AI that gets work done' is the same claim every competitor in this space is making right now. For an enterprise buyer already shopping work management tools, there's no hook here.

4. 04
   The hero offers self-serve signup but no path to talk to sales.

   “Get started / View demo — no 'Contact Sales' or 'Talk to an expert' option in the hero or anywhere above the trust badges”

   The hero pushes 'Get started' as if buyers self-onboard, but the page is built around enterprise proof — Fortune 100 stats, CIO and Director-level quotes, Gartner and Forrester badges. There's no prominent path for an enterprise buyer who's ready to talk to a human. 'View demo' reads as a recorded walkthrough, not a sales conversation.

5. 05
   The page attempts AIDA but drops the Desire step for a feature list.

   “Marketing: Maximize campaign ROI / Streamline campaign management / Enhance creative production / Manage events and editorial calendars. Operations: Drive better outcomes / Track work and see progress in real time / Standardize and automate processes / Unblock teams to hit revenu…”

   The page opens with a clear Attention beat (the AI headline) and an Interest beat (social proof, Gartner/Forrester). But where Desire should live — the part that makes someone feel the difference between Asana and the three other tabs they have open — the page drops into a department-by-department feature list. AIDA without the Desire step skips the emotional commitment that moves a buyer from 'yes I know this product' to 'this is the one I'm recommending internally.' For buyers who are already most-aware and comparing Asana directly against Monday.com or Smartsheet, a feature grid doesn't tip the decision.