Clichés are not always wrong; they are usually lazy. "Industry-leading" might be true, but the proof needs to follow ("ranked #1 by G2 in Q3 2025") or the claim should be dropped. Stacking clichés without proof makes every claim less credible, including the true ones.
The B2B SaaS category has its own dialect: "modern," "operating system for X," "single source of truth," "supercharge," "10×," "platform" (when the product is a tool), "ecosystem" (when there are no integrations). Pages that use this dialect blend into the category; pages that name specific things stand out.
The diagnostic test: replace every cliché with a specific claim or delete it. The page gets shorter and clearer. If the cliché was carrying weight, the specific claim that replaces it carries more.
How Lytms scores it
Lytms scores the Cliché Density module on every landing page. The output names the specific clichés found ("industry-leading" appears in your hero subhead), counts the cumulative weight, and suggests the replacement: a specific claim grounded in the actual product.
See also
See cliché density on your own page.
One URL. About 2 minutes.