B2B SaaS CAC benchmarks vary widely by segment. Self-serve SMB SaaS typically lands in the $100-500 range; mid-market $1,000-5,000; enterprise $10,000-50,000+. Sales-led motions are higher than product-led at every segment.
The most direct lever on CAC is landing page conversion rate. A page that converts 8% of paid traffic acquires customers for less than half the cost of a page that converts 3% on the same ad spend. The math is unforgiving and obvious — yet most teams optimize the ad before the page.
CAC payback period — months until cumulative gross profit from a customer equals their CAC — is the related metric. Strong landing page conversion not only drops CAC, it also shortens payback by accelerating the cohort's contribution.
How Lytms scores it
Lytms does not directly measure CAC. It scores the landing page that paid traffic lands on, which is the highest-leverage variable in the CAC equation. A page that scores in the top decile against the corpus converts visitors at materially higher rates than median-scoring pages.
See also
See customer acquisition cost on your own page.
One URL. About 2 minutes.