Most companies pick the wrong NSM by collapsing it onto revenue or MRR. Both are lagging indicators — by the time they move, the customer behavior that caused the move happened weeks earlier. A leading customer-outcome metric (engagement depth, time-to-value, retention milestones) drives the lagging revenue metric naturally.
The diagnostic question for choosing one: if this metric doubled while every other metric stayed flat, would the business be unambiguously better? If yes, it is a candidate. If "better" requires a paragraph of caveats, it is not.
The NSM is a strategic alignment tool, not just a measurement. It tells product what to ship, marketing what to promise, sales what to sell. A landing page that does not match the NSM is selling a product that is no longer the priority.
How Lytms scores it
Lytms is a page-level diagnostic, not a metric-modeling tool. But it does score whether the landing page's promise (its core value claim) aligns with the customer-outcome the product actually delivers. Misalignment between page promise and customer outcome is one of the strongest fit-churn predictors.
See also
See north star metric on your own page.
One URL. About 2 minutes.