Lytms vs Heap
Heap captures everything visitors do automatically. Lytms scores what they see when they get there.
Heap's pitch is "auto-capture" — install the snippet once, every click and event is captured, and you can build any funnel report retroactively without pre-defining events. Strong fit for product analytics teams that want flexibility in funnel definition.
Lytms reads the page itself. No snippet, no event capture, no traffic dependency. The page is scored against a corpus; the output is verdict, weak sentences, rewrites. Page-quality diagnostic, not user-behavior analytics.
For landing-page conversion teams: Heap tells you 60% of paid traffic bounces at the hero. Lytms tells you the hero ranks at the 8th percentile in the corpus and the value prop is generic. The combination — observed behavior + page-level diagnosis — is sharper than either alone.
When to pick Heap
- You need product analytics, not landing page diagnostics.
- You want to build funnel reports across many product events.
- You have engineering resources to integrate Heap.
- Your team is data-analyst-led, not marketing-led.
When to pick Lytms
- You need landing page diagnostics specifically — what is wrong with this page.
- You want scoring without instrumenting any code.
- You want competitor scoring + cohort positioning.
- You want output as structured findings, not analytics queries.
Frequently asked
Is Lytms a product analytics tool?
No. Lytms is a landing page scoring + diagnostic tool. For product analytics (events, retention, cohorts), Heap, Amplitude, and Mixpanel are the platforms.
Does Heap score landing pages?
Heap reports on visitor behavior — funnels, retention, drop-off. It does not score a page against an external corpus.
Can I use both?
Yes. Score landing pages with Lytms before launch; use Heap to measure how visitors behave on them once live.
See where your page actually sits. Score it.
One URL. About 2 minutes.