B2B SaaS funnels typically have 4-7 steps: ad impression → ad click → landing page view → demo signup → demo show → purchase → activation. Each step's conversion is multiplicative with the others, so a 50% lift on the lowest-converting step compounds through the rest of the funnel.
The diagnostic question at each step is different. Ad-to-LP: is the ad-LP match strong (Match score)? LP-to-demo: is the value prop clear, the CTA frictionless (Lytms scoring)? Demo-to-purchase: is the demo experience aligned with what the LP promised (post-click coherence)? Each step has its own rubric.
Most teams pour optimization energy into the visible top of the funnel (ad CTR) and ignore the post-click steps where the lift compounds the most. Page-level diagnosis surfaces which post-click step is leaking.
How Lytms scores it
Lytms scores each page in the funnel against the corpus. The lowest-scoring page is the highest-leverage to improve. The cross-page coherence check (Pro feature) surfaces gaps between adjacent funnel steps.
See also
See funnel analysis on your own page.
One URL. About 2 minutes.