Bounce rate is a coarse signal. A visitor who reads a 1,500-word blog post for four minutes, gets their answer, and leaves counts as a bounce. So does a visitor who arrives on a page and immediately closes the tab. Different intents, same number.
For landing pages, bounce rate is more meaningful because the implicit contract is "arrive, convert, or leave." High bounce on a landing page usually points at one of three causes: traffic source mismatch (the ad promised X, the page delivers Y), weak above-fold (the visitor decides in eight seconds), or post-click friction (form too long, demo gated).
The page-level diagnostic question is which of those three causes applies to your specific page. Lytms scores the page against a corpus to surface the most likely cause without requiring observational data.
How Lytms scores it
Lytms scores the page itself across five dimensions (Message, Trust, CTA & Offer, Post-click, Craft). A weak Message dimension correlates with bounce; a weak CTA & Offer dimension correlates with no-bounce-but-no-convert. The findings name which dimension is weakest.
See also
See bounce rate on your own page.
One URL. About 2 minutes.