Classical SEO targeted ranking position. Modern SEO targets multiple surfaces simultaneously: traditional blue-link results, featured snippets, knowledge panels, image and video results, and increasingly AI Overviews + chatbot citations. Each surface has different ranking factors and different conversion patterns.
The biggest shift since 2023 is the rise of answer engine optimization (AEO) — optimizing content for direct extraction by AI models. AEO-optimized pages emphasize clear factual answers, structured data, and citation-friendly formatting. Pages that win AEO tend to also win classical SEO.
For B2B SaaS landing pages specifically, SEO leverage is concentrated in informational queries (how-to, what-is, definitions) and bottom-funnel queries (alternatives, comparisons, pricing). Each query type has its own page template that performs best.
How Lytms scores it
Lytms scores landing pages on conversion-relevant dimensions, not SEO ranking factors. The two converge on craft (clear headlines, structured content, fast performance) but diverge on intent — SEO ranks for queries, Lytms scores for conversion. Pages strong on both compound.
See also
See search engine optimization on your own page.
One URL. About 2 minutes.